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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche confirms four-cylinder Boxster, Cayman replacement for US

Those who've been anxiously awaiting the return of the four-cylinder Porsche will be glad to know that the wait is almost over. What's more, the quad-pot Porsches won't be kept away from US showrooms but will form an integral part of the company's North American strategy. Confirmation comes courtesy of Automotive News, which spoke to the company's chief executive Matthias Muller about its return to four-cylinder power. "First of all, we will have it in the Boxster and Cayman successor," Muller told AN. "And then we will see how it works and how successful it is and how the customers will react on that, and then we will take the next decisions." The model to which Muller refers is expected to be the 718 – a new line taking the place of the Boxster and Cayman, ostensibly allowing Zuffenhausen to start from scratch rather than "downsizing" the engine on existing models. The new range is anticipated to launch sometime in the middle of next year. Porsche is currently offering a 2.0-liter inline-four with 234 horsepower in the Macan (which we get with V6s) for certain markets overseas, but the 718 is expected to get a new flat-four 2.0- and 2.5-liter displacements with output edging up to 395 horsepower. The last time Porsche offered a four-pot in the US was with the front-engined 968 that wrapped up production two decades ago, but it hasn't offered a boxer four since 1976.

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.