2000 Porsche 911 C4 Cabriolet on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

RM Sotheby's Turbollection features exotics from the '80s and '90s

If you have even a passing interest in cars, there's little doubt you know a thing or two about Porsche, whether the topic centers around a classic name like 911 or the more mainstream Cayenne and Macan crossovers. Bugatti? Sure, most people know about the historic French builder of world-class, record-setting automobiles, though admittedly the EB110 we're about to show you probably wouldn't be the first to come to mind. Fewer are likely familiar with the likes of Vector Aeromotive, a tiny American company with history that dates back to the 1980s. And we'd wager that most have never even heard of the likes of Isdera and Cizeta. Brush up on your history, (super wealthy car collecting) folks. RM Sotheby's has an exciting array of cars coming up for auction during the Monterey Car Week festivities on California. Among all the expected Ferrari, Lamborghini and Shelby classics potential buyers can wade through, the so-called Turbollection collection features much rarer oddities.

2015 Porsche Cayman GTS

The Porsche Boxster and Cayman will forever nip at the heels of their big brother, the 911 Carrera, and perpetuating this tradition are the latest GTS variants, which add yet another arrow to the quiver of the plucky mid-engined platform.
The GTS' performance enhancements boost horsepower by a mere 15 and shave a tenth from 0 to 60, but Porsche's clever product planners and engineers have stuck to their familiar formula in making the Cayman GTS more desirable than the Boxster for dyed-in-the-wool performance enthusiasts. More on that shortly.
Laps around Spain's Circuito Mallorca RennArena and the nearby Serra de Tramuntana mountain range would shed further light on how the GTS differentiates itself from lesser Caymans.