1999 Porsche 911c4 on 2040-cars

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CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

Porsche 911 GT1 Evo up for grabs in Monaco valued at $3M

On paper, Porsche didn't do a flagship supercar in between the 959 and the Carrera GT. In reality, it did. Sort of. It was the strassenversion of the 911 GT1, a homologation special based on a spectacularly successful racing car. And RM Sotheby's has a standout example consigned for its upcoming sale in Monaco. What you're looking at is a 911 GT1 Evolution that served as the mid-point in the GT1's development, following the original and followed in turn by the GT1-98 that won the 24 Hours of Le Mans that year. One of just fourteen 911 GT1s held in public hands, chassis number GT1 993-117 won the Canadian GT Championship three years running, and is the only GT1 Evo that was ever registered for use on public roads. RM Sotheby's anticipates that it will fetch between $2.9 and $3.25 million when it crosses the auction block in May, marking the first time that this particular example has come up for auction. That would make it considerably more valuable than the GT1 Evo Gooding & Company sold at Amelia Island in 2012 for $1.26 million, according to Sports Car Market. Of course, the Porsche isn't the only notable item the auction house has lined up for the sale during the Grand Prix de Monaco Historique weekend. There's a pair of 1930s German convertibles – one Mercedes 540 K and one Horch 670 – valued at about the same level as the 911 GT1, a Tucker 48 (~$1.6m), and Niki Lauda's debut March 711 grand prix racer (~$550k). Those are some tempting sets of wheels, and we'll be watching to see how they fare two months from now.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?