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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche tells 2014 911 GT3 owners to park their cars pending inspection

Porsche may have have a serious problem on its hands. After a rumored five 2014 911 GT3 coupes caught fire in recent weeks, Porsche launched an investigation and stopped delivering its road-ready racecar until it could diagnose the problem. Now, it has issued a press release asking all 2014 911 GT3 owners to immediately stop driving their cars until they can be inspected. Porsche is offering to pick up the cars from owners' homes and take them to the nearest dealer.
Porsche confirms that the at least two 911 GT3 coupes them have caught fire in Europe, and it has elected to inspect all 785 2014 GT3s worldwide. However, it claims no drivers have been injured in the fires. Unfortunately, Porsche says, "Internal studies to determine the cause of the engine damage have not been completed yet," so owners might have a bit of a wait before they are able to drive Porsche's ultimate 911 again. Scroll down to read the entire press release.

Porsche 911: Big in Taiwan

Porsche is continuing celebrations for the fiftieth anniversary of its iconic 911. In its latest video, it's gone to Taiwan, to interview some of the folks that have grown passionate about the rear-engined sportscar over the years.
By and large, the views expressed in this video could have come from anywhere in the world. The 911 is a great car and that doesn't change from country to country. These enthusiasts have the same passion that fans in England, the United States or Germany have for the Carrera. Take a look below at the full video, to see what the 911 enthusiasts of Taiwan love about their 911s.