1999 Porsche 911 996 Carrera With Turbo Upgrades And C4s Rims on 2040-cars

Auto blog

Porsche doesn't think autonomous cars fit brand

Porsche customers have no need to worry because the company has no intention of taking away driver control by introducing autonomous tech for its vehicles. "One wants to drive a Porsche by oneself," company CEO Oliver Blume told a German newspaper, Reuters reports. For the sports car maker, this is a sensible decision, as its owners are driving enthusiasts who desire an exciting experience behind the wheel. Blume also isn't a big fan of people using their phones in the car. "An iPhone belongs in your pocket, not on the road," he told the newspaper. While Blume doesn't like some cutting-edge automotive tech, he's no Luddite. The CEO eventually wants every Porsche to be available with a hybrid powertrain option, including the 911. A plug-in version of the famous sports coupe could be ready by 2018 and have a 31-mile EV range (presumably on the European cycle), according to Reuters. The evidence suggests that Porsche is very serious about electrifying the 911. A company exec admitted the automaker had PHEVs under discussion. Spy shots (above) already showed one testing that possibly had a charger on the passenger side rear fender. The 911 PHEV would also follow logically from Porsche's recent surge to electrify its models. The Panamera and Cayenne already offer plug-in versions, and the 918 Spyder proves the system can perform. Applying that battery knowledge to the 911 is a natural move, especially with the fully electric Mission E taking another technological step forward around 2020. Related Video:

Watch a Cayenne Turbo S, Range Rover SVR, and Cherokee SRT drag race

We live in a weird world where high-performance SUVs could win a 60-mile-per-hour sprint against sports cars from just a few years ago. Here, Top Gear sets up a three-way drag race against the Porsche Cayenne Turbo S, Land Rover Range Rover Sport SVR, and Jeep Grand Cherokee SRT, and the results show just how quickly these high-riding models can cross the quarter mile. The Cherokee SRT is the patriotic choice among the three, but it's down on power in this fight. Meanwhile, the Range Rover's menacing growl sounds the best, and the Cayenne Turbo S has the most horsepower. You'll have to watch the video to see which SUV will win this battle. Related Video:

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.