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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.

Aston Martin Valkyrie could beat that new Nurburgring record, Red Bull F1 boss says

During last weekend's Austrian Formula 1 Grand Prix, Race Fans asked Red Bull F1 team principal Christian Horner about the Aston Martin Valkyrie. The question was whether the coming hypercar, a collaboration between Red Bull and title sponsor Aston Martin, could beat the stunning lap record around the Nurburgring just set by the Porsche 919 Hybrid Evo. Horner's answer: "I'm not sure a Formula 1 car could actually do it, but I think that the Valkyrie — certainly the track version of the Valkyrie — could be a contender." That's a qualified endorsement, but it still counts as support merely putting the Valkyrie AMR Pro in the conversation. Let's compare, shall we? The 919 Hybrid Evo is based on the 2017 World Endurance Championship-winning 919 Hybrid. Freed from motorsport regulations, Porsche Motorsport upgraded numerous performance bits. The 2.0-liter, turbocharged V-four-cylinder went from 500 hp to 720 hp. The two KERS units went from 400 hp to 440 hp. We don't have a figure for downforce, but items like active aero, a larger front diffuser, optimized turning vanes, and larger rear wing increased downforce by 53 percent over the WEC car, at the same time being 66 percent more aero efficient. It weighs 849 kg dry, or 1,868 pounds because Porsche threw out everything that didn't contribute to speed. The Valkyrie specs we know of so far state a weight of 1,000 kilograms, or 2,200 pounds. Powering that is a custom, naturally aspirated, 6.5-liter AMR Cosworth V12 with more than 900 horsepower, augmented by a kinetic energy recovery system contributing around 230 hp. According to Autocar's sources, the Valkyrie could generate up to 4,000 pounds of downforce at an aerodynamically-limited 225 miles per hour. That boggling number comes courtesy of Adrian Newey's prowess at making changes such as openings between the front wheel arches and the cockpit that work the front wing harder. The two-seater coupe's unrestricted top speed is 254 mph. Note, though, that the Valkyrie AMR Pro will be more powerful, lighter, and could have even more downforce. And since Aston Martin and Newey continue to work on the hypercar, specs could get even better before deliveries begin. Right now, Horner's suggestion doesn't seem all that outrageous. We'll also wait to see if the Mercedes-AMG Project One pokes its nose in the ring, too. Not long ago, AMG chief Tobias Moers said it's "reasonable to speculate" the F1-inspired hypercar could claim an absolute lap record around the 'Ring.