1992 Porsche 911 /964 Carrera 2 Convertible on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Stunning vintage Porsche 911 collection profiled by eGarage

It's Pebble Beach time, so how appropriate that eGarage presents us a vid on one of the finest personal Porsche collections in the world. A former COO of drug maker GlaxoSmithKline, Robert Ingram amassed more then 50 Porsches that include a 1949 356 Gmund, a 1961 356B 1600 Carrera GTL Abarth Coupe, and a 1964 356C Carrera 2 Coupe. His collecting career didn't start well, Ingram saying he bought his first Porsche in 1959 sight unseen and it was a fiasco, the seller had lied about everything. Ingram said he still has the car, unrestored, and uses it to show people "what happens when you don't do your due diligence." Things have got much better. Ingram said he's committed to using his cars during his lifetime, so he called some friends for a weekend in Napa Valley to drive selections like his 1968 911L Rally Kit/Sport Kit II, a 1973 911 Carrera RS 2.7, a 1974 911 RS 3.0, and the first 1990 911 Carrera 4 Lightweight. As far as we can tell, they did not drive the Porsche tractor also in the collection. The collection is covered in a new book called Porsche Unexpected by veteran car writer Randy Leffingwell, with photography by Michael Furman, and it also examines the skill of collecting, with tips and mistakes shared by Ingram and other collectors. You can check out some of the cars and words from the party involved in the video above. News Source: eGarage via YouTube Porsche Coupe Luxury Performance Classics Videos egarage

Magnus Walker soliloquizes in his Porsche 911 at night

Magnus Walker, a prolific Los Angeles clothing designer who has also carved out a respected spot for himself in Porsche world, has had yet another video made about him and his sizable Porsche collection. In this latest video, Hong Kong-based Obscura magazine focuses its video cameras on Walker and his 1971 Porsche 911 track car (yes, the one that appeared on Jay Leno's Garage) as he speeds around Downtown LA and Little Tokyo late at night.
We've heard Walker's story many times before. He's not like the average Porsche owner, perhaps a tad more passionate than most, and he builds 911s like he designs clothes: his way. Sure, we might be a little envious, but can you blame us? View this very slick and entertaining nighttime video entitled Disturbing The Peace below.