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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Shanghai debuts, Jeep's new Rubicon anniversary rigs | Autoblog Podcast # 777

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a recap of the past week's worldwide debuts along with some updates from their recent adventures. They start off discussing the rumors of a new Ford Mustang Raptor and what that means in the context of previous rumors of a Corvette SUV. Then it's time to talk Shanghai, where Polestar, Buick, Volkswagen, Porsche and Lincoln all had big reveals. After that, they segue to Byron's trip to Moab for the 2023 Easter Jeep Safari preview where he drove the AEV Level II Jeep Wrangler Rubicon 20th Anniversary Edition. From there, they reminisce about Mustangs in a nod to the nameplate's 59th anniversary, after which they stick to the theme with a sub-$15,000 RWD used-car discussion. Is there anything worth buying in this price bracket in today's economy? Autoblog Podcast # 777 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown ShanghaiPolestar 4 is a Polestar without a rear window 2024 Lincoln Nautilus debuts with big redesign, new hybrid option Volkswagen ID.7 fully revealed as VW's sleek and spacious flagship electric sedan 2024 Porsche Cayenne gets more power, screens, equipment 2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe' News Ford Mustang Raptor off-road coupe rumored for 2026 2025 Chevy Corvette SUV said to start with ICE power, not be EV-only What we're driving 2023 Jeep Wrangler Rubicon 20th Anniversary Edition: On the trail to six figures 2023 Easter Jeep Safari: The search for the missing pink Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Rumormill Auto Shanghai Buick Chevrolet Jeep Porsche Volkswagen Crossover SUV Concept Cars Electric Future Vehicles Luxury Off-Road Vehicles Performance Sedan Polestar