1978 Porsche 911 Sc Targa on 2040-cars

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The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche stalls on Ferrari 458 rival

A few years ago, reports surfaced that Porsche was planning a new supercar. But the latest intel suggests that the plan has been put indefinitely on the back burner.
The project alternately referred to as 960 or 988 was put forth by CEO Matthias Müller shortly after he assumed control of the German automaker. It called for a mid-engined V8 supercar to slot in between the 911 and the 918 Spyder to take on the likes of the Ferrari 458 Italia, McLaren 650S and sister-company Lamborghini's Gallardo and subsequent Huracán.
Now three years since the idea was first mooted, the vehicle has yet to materialize. According to Autocar, Porsche is putting a greater emphasis on refreshing its existing lineup. Which is probably just as well, because the mid-engined supercar would have a heck of a challenge on its hands to differentiate itself in terms of performance from the 911 GT3 and 911 Turbo, which already give the 458 and company a run for their money.