1977 Porsche 911 S Targa 2-door on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche introduces Boxster and 911 Black Editions

In case choosing which Porsche to buy weren't challenging enough, the German automaker has announced a new special edition to make it even more so - particularly for people who like the murdered-out look. Called the Black Edition, it's being offered on the 911 and Boxster. As you might have guessed, the principal defining feature is the black on black color scheme, with metallic black paint available as an option. But it also comes bundled with otherwise optional equipment as standard. Both versions come from the factory with heated seats and auto-dimming mirrors as well as embossed headrests, unique sill plates and a Sport Design steering wheel. The 911 version also includes 20-inch wheels, dynamic LED headlights, front and rear Park Assist, reversing camera and Bose audio. It's based on the standard 3.4-liter model with 350 horsepower and is available in rear- or all-wheel drive and in coupe or carbio form. The Boxster Black Edition likewise starts out with the base 2.7-liter, 265-hp model, and upgrades with its own set of 20-inch wheels, wind deflector, bi-xenon headlights, dual-zone climate control, navigation, upgraded audio and park assist. Porsche dealers in the US are now taking orders on the Black Editions, with deliveries set to commence at the end of July. Pricing range from $59,100 for the Boxster and $88,800 for the 911 Carrera, ratcheting all the way up to $104,600 for the 911 Carrera 4 Cabriolet (all prices excluding the $995 destination charge). Show full PR text Exclusive editions of 2016 Porsche Boxster and 911 Carrera in classic color combination In elegant black: Porsche 911 Carrera and Boxster Black Editions Atlanta. Porsche has created a special model of the 911 Carrera and Boxster: the Black Edition. The combination of black exterior and interior emphasizes the timeless, classy elegance of each sports car. As the name indicates, Black paint is standard, while Jet Black Metallic is available as an option. Standard equipment on the 911 Carrera and Boxster Black Edition models has been enhanced in regards to the wheels, headlights, and sound system while additional equipment has been included such as the Sport Design steering wheel, door sill guards with Black Edition logo, heated seats, auto dimming rear-view mirrors, and the headrests are embossed with the Porsche Crest. The 911 Carrera Black Edition is based on the standard model with a 3.4 liter flat-six engine developing 350 hp.

New details mooted about Porsche's '988' Ferrari rival

We could be on the verge of a big expansion at everyone's favorite rear-engined German sports car manufacturer. Porsche is allegedly preparing a four-car assault that will be led by a proper challenger to the Ferrari 458 Italia (sorry 911).
Code-named "988," the new model will reportedly feature a mid-engined layout and, get this: a flat-8. Autocar, which has the story, expects that engine to displace about 4.0 liters, while the car itself will draw styling inspiration from the 918 Spyder. 600 ponies and over 400 super-accessible pound-feet of torque should be on tap with the new mill.
Joining the 988's supposed eight-cylinder is a new family of four- and six-cylinder boxer engines that Autocar claims will have a focus on power density and fuel economy. These new mills will be available in naturally aspirated, turbocharged and hybrid forms.