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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.

Chris Harris pits Aston GT12 vs 911 GT3 RS vs McLaren 650S

The Geneva Motor Show is never lacking in exciting performance machinery. And this year was no exception. Our eyes, like those of Chris Harris, were drawn by two hardcore, track-focused versions of existing sports cars. Both wore the name GT3, and now Harris has brought them together for a supercar shootout. And he's thrown one more in for good measure. Those natural rivals are the Aston Martin Vantage GT12 and Porsche 911 GT3 RS, the latter manufacturer having pressed the former to drop the GT3 name to which it claims exclusive domain. There's a great deal that separates them, of course: one's got a V12 up front, the other a flat-six way in the back. But what binds them together is a common approach of taking an existing model, stripping it down, and tightening everything up to make it more of a weapon than a grand tourer. What that means in the Aston's case is a rather high price tag, much higher than that of the Porsche. But scarce demand and speculation on the open market have left British customers, at least, paying as much for the GT3 RS as for the limited-edition Aston. And that takes both into proper supercar territory. So to show what else that kind of money can get you, Monkey has brought along a McLaren. Not the similarly track-focused 675LT, but the standard 650S... Spider, no less, and with worn hard rubber. So which one performs best on the road? Which clocks the fastest lap time on the track? And which gets Harris' vote? You'll have to watch the video for yourself to find out, but it's well worth the 25 minutes of your lunch break. News Source: Chris Harris on Cars via YouTube Aston Martin McLaren Porsche Videos porsche 911 gt3 chris harris mclaren 650s