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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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Mysterious Porsche 911 Cabriolet spied, could be GTS

While Porsche's designers can jokingly be accused of being some of the laziest in the industry due to the incremental changes to the 911's iconic design, no such charge can be leveled against the engineers and product planning folks. That's because it seems like each week arrives with news of a new variation of the marque's iconic rear-engined sports car. So, for this week, we've brought you images of what we think is the new 911 GTS Cabriolet, undergoing testing in a thawing winter wonderland.
Now, what is it that gives this 911 away, compared to standard convertible? Well, the big thing is the new offset, center-mounted exhausts. Borrowing a page from the last Volkswagen R32, these exhaust tips are unlike anything we've seen from Porsche. Only the GT3 wears center pipes, and unlike these spy photos, the twin pipes on the track-minded 911 are stacked neatly alongside each other. The other change spotted by our spies is the set of active-aerodynamic flaps in the front bumper, which can automatically channel air toward the brakes for increased cooling, or close off to reduce drag, as needed.
Those exhausts are a pretty big design detail, and so far as we can tell is the only differentiator between the other 911s in this car's posse. Our spies speculate that this could be a 911 Speedster, but point out that both the canvas roof and windshield remain unchanged - the rumored Speedster model would almost certainly feature a different roof assembly along with a steeply raked windshield.