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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Final notes from Porsche Rennsport Reunion V [w/videos]

Having spent three days with an intense Monterey sun above, a fleet of raucous, roaring racecars below, and a genuine library of hundreds of cars parked everywhere, Porsche Rennsport Reunion V can be summed up in one word: amazing. It's one thing to know today that Porsche is special because rich people buy them and collectors obsess over them. It's another thing to see and hear and feel and smell why Porsches are special, to experience what really makes a brand. Whenever auto writers use the word "pedigree" – usually in reference to brands that don't have it – this is what we mean. And we bathed in it for a weekend. Now we need to wash all of our clothes, because pedigree smells like race fuel. Porsche used all of the Mazda Raceway Laguna Seca pit garages to set up an excellent display of important Le Mans cars, from the 1958 718 RSK to the current 919 Hybrid. All but one were overall or class winners, and four consecutive pit boxes held cars that were all in the movie Le Mans: a 1969 910, a 1969 917K, a 1970 908 LH "Flunder" Spyder, and a 1971 917 LH. Outside the garage on its own plinth was a 1949 Gmund 356 SL, the first Porsche to win an international motorsports race when it took its 110cc class at Le Mans in 1951. Walking from 1958 to 1998 and having all that history in the metal behind you, you could see why Porsche wanted to spend hundreds of millions of dollars to return to Le Mans with the 919 Hybrid to protect its legacy. Even with three full days we didn't get to see everything we wanted to see or talk to everyone we wanted to talk to. We could have spent days interviewing the Who's Who of racing drivers alone. But we did get to answer the questions you left for us in Comments after our 2017 911 Carrera ride-along: RoninEdge: The engineers had left by the time we got your Boxster/Cayman engine question, and the only answer we could get after that was the official Porsche line: "We haven't released any information on any 2017 models other than the four already mentioned," the 911 Carrera and Carrera S in coupe and cabriolet trims. Ferps: Posche North America decided to take the Targa off the website, but you can still buy 2016 models and there are still Targas on dealer lots. The 991.2 Targa hasn't been revealed yet. JohnnyHedwardsJr: We couldn't review the 911 GTS Rennsport Reunion Edition, but there is a gallery of live images below. Porsche is only making 25, and every one of them is spoken for.

Porsche kicks off Macan production at revamped Leipzig plant

After over two years of construction and roughly 500 million euros ($684 million at current rates) invested, Porsche finally opened its Leipzig, Germany, factory expansion on February 11. The improvements to the plant are dedicated to building the Macan and include a new body shop, paint shop and assembly line that are advancing Porsche's goal to sell 50,000 Macan's per year. The company believes that the new model is going to push it to over 200,000 annual sales 3 years ahead of schedule, and the enlarged branch can support even more Macan production, if there is demand.
"We are totally convinced in the qualities of this location and that the Macan will be a marketing success," said Porsche Chairman Matthias Müller during the opening celebration. The company opened its Leipzig factory in 2002 to build the Cayenne and added Panamera production in 2009.
The Macan models are due to launch in the US this summer with prices starting at $49,900. Scroll down to learn all of the details about the Macan's Leipzig assembly plant.