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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Porsche 911 GT spied streaking at the Nurburgring

At any given moment, you can bet that Porsche is testing some new version of the 911. When we see those prototypes undergoing testing, they're typically camouflaged, at least in part, to keep us from seeing what Zuffenhausen (or Weissach) is up to. But this particular example is completely undisguised. So what are we looking at, exactly? Well, for starters, it's likely the upcoming facelifted version of the current 911. The current 991 generation has been on the market now for four years, so the 991.2 (or 991.5, perhaps?) will likely be tasked with keeping Porsche's iconic sports car current for several more years to come. This version can be seen with front air intakes similar to those on the Cayman GT4, along with updated headlights, LED strips, new door handles, ventilated rear engine cover, reprofiled rear bumper, fresh taillights, and a new exhaust. The far bigger development is that the updated 911 is expected to ditch natural aspiration in favor of downsized turbocharged engines across almost the entire range – not just in the 911 Turbo. This particular version we see here, however, could be one of the few hold-outs for atmospheric pressure. That's because what we're looking at could be the upcoming back-to-basics version being prepared by the GT division – the same outfit responsible for the 911 GT3, GT3 RS, and Cayman GT4. Possibly adopting the name GT5, this new version of the 911 is anticipated to be the purist's choice: naturally aspirated flat-six, three-pedal manual transmission, skinny tires, no frills. This undisguised prototype appears to be packing a production roll cage and thin, leather-clad bucket seats – splitting the difference between racing buckets and the usual, thicker thrones. We'll have to wait a bit longer until Porsche is ready to release all the details of the refreshed 911, hopefully to include that GT version. But for an unadulterated taste of what's to come, look no further than the spy shots in the image gallery above. Related Video: