1961 Porsche 356b Super 90 1.6l on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

NYT profiles Blue Nelson, a reclusive and interesting CA car collector

If it weren't for his Dale Earnhardt Sr. looks, Blue Nelson could be one one of those soft-spoken, nondescript guys whom you meet briefly and never learn much more about. However, as The New York Times shows in a recent profile and video, behind closed doors, Nelson keeps a fascinatingly eclectic collection of automotive oddities and vintage bicycles.
While his main career is in the movie industry, Nelson's other job is as a car hunter. He takes on clients searching for a specific model and helps them find and restore the dream vehicle that they're after. Hiring him takes some dedication, though, because Nelson doesn't advertise his services. "If people want to find me, they know how to find me," he says in the video.
Beyond being an automotive private detective, Nelson has a fantastically varied collection of vehicles of his own. He likes to have models that people don't usually see, and his garage holds a classic Chrysler New Yorker and an extremely rare Rometsch convertible. Although, the one that means the most to him is the 1962 Porsche 356 convertible that Blue came home in as a baby. Check out the video to learn more about Nelson and his philosophy about forming a bond with a car.

2020 Porsche 911 Speedster spied with an angry driver

Porsche gave us details and showed us a concept of the 911 Speedster at the Paris Motor Show. Today, we bring you spy shots of what appears to be the production version of that concept with a few changes on board. They're rather minimal modifications, but the Speedster's driver appears especially angry with our spy photographer as he extends his middle finger directly toward the camera. Sorry, not sorry, Mr. Test Driver. Public testing of pre-production cars always comes with photo risks, and Porsches tend to attract more attention than others. You'll notice what appears to be a Cayenne Coupe prototype we've previously spotted running around with the 911. The Speedster Concept we saw in Paris had epic retro mirrors and fuel cap on the front hood, but both those design touches are absent from this pre-production car. It's tougher to see, but we lost the vents in between the two humps, as well. Everything else appears to have made it to production-spec. We can't say we're surprised these concept car features probably won't show up on the production car, but it is a tad deflating. You'll notice the Speedster is based-off the 991.2 generation of 911 and not the new 992. Porsche did a similar thing when the 997 generation was coming to an end with a Speedster model paying tribute to that car's life. The chassis is said to utilize parts from the 911 GT3, and the wonderful naturally aspirated flat-six engine gets carried over from that car, too. Porsche didn't specify if power will be exactly the same as the GT3, but we'll be expecting about 500 horsepower and a 9,000 rpm redline. We were told the six-speed manual would be offered on the Speedster in Paris, too. Let's just say that we strongly approve of that combination. Production will be limited to only 1,948 cars and begin in the first half of this year. We'll expect a reveal with a full spec breakdown soon, possibly for the upcoming Geneva Motor Show. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.