1960 Porsche 356b Cabriolet Normal T5 With Factory Hardtop on 2040-cars

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CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

NHTSA closes probe into 2011 Porsche 911 coolant leaks

The National Highway Traffic Safety Administration has announced that it will end its investigation into rapid coolant loss in 24,635 Porsche 911s built between 2001 and 2011. The models affected included the standard 911, GT2, GT3 and Turbo, as well as their variants (GT2 RS, GT3 RS and Turbo S).
NHTSA was investigating for "rapid coolant loss caused by coolant pipe-fitting failure, allegedly resulting in vehicle disablement and/or loss of vehicle control due to reduced traction for the affected vehicle or following traffic," according to the regulators website. "Most of the leak complaints did not appear to involve complete separation of the fittings and many were detected when the vehicle was parked," said NHTSA's statement.
There were 63 complaints and 336 warranty claims, although the investigation was initiated after ten complaints from customers. There have been no reports of crashes or injuries attributed to rapid coolant loss.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.