1952 Porsche 356 on 2040-cars

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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.

Car Club USA: Porsche Club of America Escape to Rushmore

The Porsche Club of America, whose motto is "it's not just the cars, it's the people," plans its annual Escape in a different city every year. This year's was particularly epic, as Porsche fans headed to the Black Hills of South Dakota for their gathering. The scenery and the history are part of the attraction, but the winding roads are the real headliner. "This road right here is the reason why we chose the Black Hills of South Dakota to do the 2015 Escape," said Ron Johnson of the Nord Stern Porsche Club as he navigated the mountain range. "These Porsches really love these twisty, curvy roads." That statement neatly sums up why the sports cars have resonated so deeply with their owners and enthusiasts for so long. In addition to the guided tours and drives around the winding terrain, the club hosts a car show. This year marks the club's 60th in the United States, and the Escape drew a wide range of Porsches of all vintages. Lloyd and Donna Nelson from Valley City, ND, arrived in their 1955 Porsche Speedster, which they purchased alongside a 1951 coupe in 1964 for a grand total of $750. Needless to say, it was a good investment – although they didn't know it at the time. "We had two children, one on the way, we were both working and I really didn't see the sense in two old cars," explained Donna. "I said, 'one of them has to go,'" to which Lloyd responded, "which one of the kids?" They sold the coupe long ago, but the speedster is still gorgeous and gets more than its fair share of stares and use. Will they win best of show? "This is what us as enthusiasts dream of," Johnson said. Watch the latest episode of Car Club USA to see how it turns out and for a snapshot of life at the Escape. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.