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Pontiac Aztek rises from the ashes of infamy in Firebird Trans Am guise

What if the Pontiac Aztek, one of the most widely ridiculed vehicles ever built, was reimagined with a little flair from one of the former brand’s more legendary cars? Well, it turns out that someone not only came up with that idea, but followed up on it. And so, we present to you the Pontiac Aztek Firebird Trans Am, uh, trim package? ItÂ’s not real, of course, but it comes from Abimelec Arellano, an Hermosillo, Mexico-based car designer with too much time on his hands who goes by the name Abimelec Design. Arellano redesigned the midsize SUVÂ’s wimpy front fascia to surprising success by simply adding widened fender flares and perhaps modernizing the headlights. He also went all-in embracing the AztekÂ’s abrupt, flattened rear end by removing the rear bumper lip, adding a slightly more aggressive rear spoiler to boot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Elsewhere, the dominating and cheap-looking gray plastic under-cladding is gone in favor of body-color panels. Arellano also added some probably larger Pontiac Snowflake wheels with gold accents that really make them pop and play well against the signature Firebird decal dominating the hood. Commenters generally fall into one of two buckets. As one put it, “I never thought the Aztek could look this good.” Others implored Arellano to do a version with a T-top. Or as one Autoblog editor put it, “So it turns out the reason the Aztek was a laughingstock failure is that it didnÂ’t come in a Smokey and the Bandit Edition. Somewhere, a dude who got shouted down in a product-planning meeting years ago is vindicated.” Sold between 2001 and 2005, the Aztek arguably reached the pinnacle of its notoriety as the metaphor for the drab, underachieving life of Walter White in AMCÂ’s meth drama, “Breaking Bad.” It came equipped with a 3.4-liter V6 that made 185 horsepower and sent it through a four-speed automatic to the front wheels, with an all-wheel drive version also available. The Aztek may have the last laugh, especially if it gets a screaming chicken. “The fact it was a controversial design and didnÂ’t sell well will make it an object of curiosity from a historical standpoint many years from now,” McKeel Hagerty, president and CEO of classic-car insurer Hagerty Insurance, told Autoblog back in 2016.

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

A pair of Mitsubishis, the Mazda CX-30 and electric incentives | Autoblog Podcast #673

This week's Autoblog Podcast features Editor-in-Chief Greg Migliore and Consumer Editor Jeremy Korzeniewski as they debate the merits of the redesigned Subaru BRZ and Toyota 86 coupes and whether or not they are distinctive and powerful enough to attract buyers. The duo spends some time discussing ongoing EV and infrastructure legislation before turning their attention to a trio of crossovers. Greg muses about the 2021 Mazda CX-30 before Jeremy talks about the refreshed 2022 Mitsubishi Eclipse Cross and completely redesigned Outlander. We get nostalgic as we remember the dearly departed Pontiac GTO before wrapping the podcast up by making one more suggestion to a longtime listener who is shopping for a vehicle to replace her aging Honda Pilot. Autoblog Podcast #673 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Mazda CX-30 2022 Mitsubishi Eclipse Cross 2022 Mitsubishi Outlander News 2022 Subaru BRZ revealed with 228 horsepower New Toyota GR 86 breaks cover as the Subaru BRZ's friendly rival Toyota 86, Subaru BRZ stay the course ... thatÂ’s OK. Biden aims to juice EV sales with tax credits, rebates: Will it work? 2004-2006 Pontiac GTO | Used vehicle spotlight Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.