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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Fiero-based Zimmer Quicksilver was objectively terrible, but we'd totally drive it

Now here's something you don't see everyday. It's listed in our classified ads as a 1986 Pontiac Fiero, but as you can see, that description is a bit misleading. In fact, it's a Zimmer Quicksilver, which was indeed built atop the guts of a mid-engine Fiero coupe but was heavily modified by the Zimmer Motorcars Corporation at a facility in Pompano Beach, Florida. And the one you see here actually seems to be a pretty decent deal for a highly unusual car. We're not sure what was a more popular starting point for kit and custom cars in the 1980s and 1990s, but it would have to be either the Fiero or the vintage air-cooled Volkswagen Beetle. Fiero-based machines usually mimicked the design direction of any number of highly desirable Italian stallions, most commonly, we'd guess, the Lamborghini Countach. The Quicksilver is an altogether different animal, with over a foot of extra wheelbase added in front of the A-pillar to make for a dramatic, long and low silhouette that somehow still only has barely enough room for two passengers in its leather- and wood-lined interior. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A stock 2.8-liter V6 engine from General Motors is mated to a three-speed automatic transmission that sends 140 horsepower and 170 pound-feet of torque to the rear wheels. Period road tests found the 0-60 run took a little over 10 seconds, which is terrible today but wasn't all that bad for the mid '80s. Best we can tell, only around 170 Quicksilvers were made between 1984 and 1988, which are, not coincidentally, the same years that Pontiac produced the Fiero. The 1986 Zimmer Quicksilver you see here is priced at $18,495 and shows well under 30,000 miles on the odometer. There aren't a lot of Zimmer Quicksilvers currently for sale for us to compare, but the ones we did find that had sold within the last few years suggest a little under $20,000 is a reasonable asking price. It could be a fun and offbeat addition to the garage, and if nothing else, you're not likely to see another one at your local car show. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.