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The last Pontiac Fiero sold for $90,000 at auction

On August 16, 1988 the last Pontiac Fiero, a red GT model, rolled off the assembly line at GM's Pontiac Assembly plant located in Pontiac, Michigan. It wasn't just the final Fiero, but the final car to be built at that site. The car was raffled off to one of 1,400 plant employees that would soon have to find jobs elsewhere. Whoever that employee was, they remained faithful to the Fiero and kept it in mint condition for 32 years. Last month, it was finally time to move on. It crossed the block at GAA Auctions in Greensboro, North Carolina where it sold for an astounding $90,000. According to the auction house, that's a new world record. The price no doubt reflected the car's place in history as the last example of GM's 1980s mid-engined sports car. However, it was also showroom-new, with just 582 miles clocked on its 2.8-liter V6. 1988 models were also fitted with an upgraded, Lotus-esque suspension produced for just that one year. In addition, this car, serial number 226402, came with its original build sheet, photos from the assembly line, and a collection of news articles and books. It still wore its pre-delivery plastic on the interior and was fully loaded with automatic transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car's custodian for the past 32 years must be pleased. Bidding started at $25,000 but soon rocketed past the $65,000 reserve. You can see the action starting at the 2:50:13 mark in the video above. The Fiero was symbolic of the 1980s and stood out from the standard GM passenger car fare for its mid-engine layout and plastic body panels. In an era when GM often rebadged cars with minimal differences, the Fiero rode on its own unique chassis. It was positioned as one of the defining products for Pontiac, GM's "excitement" brand, but actual performance never quite lived up to its striking looks.  Nevertheless, it garnered a cult following. It's often the basis for (questionable) custom builds mimicking more exotic models like Ferraris and Lamborghinis, thanks to a steel space-frame design that allows body panels to be easily removed. Thankfully, this significant example escaped such a fate and will live on as a reminder of an interesting chapter of automotive history.

Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Junkyard Gem: 1987 Pontiac Firebird

From 1967 through 2002, the Pontiac Division offered the Firebird, close sibling to the Chevrolet Camaro. By the third generation, which debuted for the 1982 model year, it became more difficult to tell the two F-body cars apart at a glance and the Pontiac-exclusive engines of the earlier years disappeared, but the Firebird still retained its own personality and its own position in the GM marketing hierarchy. I still find the occasional 1982-1992 Camaro as I search car graveyards for interesting stuff, but the corresponding Firebirds have become scarce in recent years. Here's a base-engine-equipped '87, its Bright Red paint (yes, that was the official name for the color) faded by the Colorado sun as it awaits the crusher. Firebird shoppers had their choice of three engines in 1987: A 5.7-liter Chevy V8 (210 hp), a 5.0-liter Chevy V8 (205 hp) and the same 2.8-liter 60° V6 that went into the Fiero and countless front-drive GM sedans (135 hp). This car has the base engine. The third-gen F-body didn't weigh much (3,105 pounds for the '87 with six-banger, about what a 2020 Corolla weighs), so 135 horses was tolerable. Plenty of these cars got T-5 5-speed manual transmissions, but this one got the two-pedal setup. Camaro wheels, of course. Our Friend the Carburetor didn't disappear from new cars until the early 1990s in the United States, though electronic fuel injection had become very commonplace by 1987. Still, GM considered this car's EFI worth a door-handle brag. It's not worth fixing up a mashed six-cylinder third-gen Firebird, so we can see the route this car took to its final parking space. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you're about to be beaten to a pulp by catcalling, Olds-driving thugs, run to the Firebird! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So much big hair in these late-1980s Pontiac ads! Featured Gallery Junked 1987 Pontiac Firebird View 24 Photos Auto News Pontiac Automotive History Coupe Firebird pontiac firebird Junkyard Gems