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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Lutz says GM was working on 5th-gen Pontiac GTO

Bob Lutz was one of the forces behind bringing the Holden Monaro to the United States, as the ill-fated Pontiac GTO in 2004. And while that car received critical acclaim, it was a sales disappointment. Now, Road & Track is reporting that our suspicions were correct - Pontiac was working on a two-door, G8-based coupe before it was shuttered.
In that R&T article, which is no longer available online, Lutz explained that the new GTO would solve many of the issues found in the original. Car Advice speculates that the new model would have look like a rebadged version of the Holden Coupe 60 Concept from 2008, a conclusion we also came to.
That car would have been a big departure from the 2004 to 2006 GTO. It has an extremely long hood and short rear deck, with an almost fastback roofline and a wide greenhouse with a tall beltline. The wheel arches were very pronounced, and the chin and rocker panel splitters gave it a race-ready look. Would it have been enough to make the GTO work in the US? We think it might of, but it looks like we'll never know.

World's only 1964 Pontiac XP-833 Banshee coupe for sale by Kia dealer

It seems like there has been a spate of especially odd car sales in the first part of this especially odd year, from the numerous barn finds and homebrew specials to the time capsule cars — like the BMW wrapped in a protective bubble for 23 years. Napoli Kia in Milford, Connecticut, brings us another, via Motor1. Len Napoli is the dealership principal and die-hard Pontiac maven; his father opened Napoli Pontiac in 1958, and Len held onto the franchise until the early 2000s, just before GM shuttered the brand that built excitement. Napoli got hold of the 1964 Pontiac Banshee XP-833 coupe concept, and put the car up for sale through his Kia dealership for $750,000. The exceptional price comes from the fact that Pontiac built two Banshee concepts in 1964, one this silver coupe with a red interior, the other a white roadster, making each concept a one-of-one collector car.      Motor Trend wrote a detailed piece on this one in 2013, the editorial tour hosted by Bill Collins, the Banshee's lead engineer. The short story is that GM exec John Z. DeLorean — yes, him —  gave approval to a small crew at Pontiac to create a two-seater sports car to compete with the Mustang, because GM had nothing to fend off the four-seat coupe that would sell one million units in just 18 months on the market. Collins and his team took inspiration from the 1963 Corvair Monza GT concept, working up a fiberglass body over a steel frame, with a 230-cubic-inch overhead-cam straight-six producing 165 horsepower and 216 pound-feet of torque, a four-speed manual transmission, and 9.5-inch drum brakes at all corners. The idea was that the XP-833 would be "an affordable and fun two-seat sports car," the concept demonstrating the base-model price leader offering a lengthy list of options for those who wanted more. The white roadster, in fact, fitted a 326 cubic-inch V8 under the hood. Rumor says that Chevrolet execs didn't like having another two-seater sports car in the GM fold, especially one with a fiberglass body that held weight down to 2,200 pounds. GM execs took one look at the two concepts in 1965 and shut the project down. The two XP-833s lived in a garage for years, Collins and his colleague Bill Killen getting permission to buy the cars from GM in 1973 before Collins left to help engineer the DeLorean DMC-12. It wasn't until just before Collins departed that the XP-333 got the name Banshee.