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Junkyard Gem: 1989 Pontiac Sunbird SE Coupe

General Motors built the fantastically successful J-Body cars starting at the dawn of the 1980s and continuing well into our current century, on five continents. The Pontiac Division's version of the J started out being called the J2000 and the 2000, then got the Sunbird name originally used on the Pontiac-ized Chevy Monza starting in 1983. Here's a once-slick-looking 1989 Sunbird SE Coupe, found at a Minneapolis-area boneyard way back in 2016. The best-known of all the J-Body cars, here, was the Chevrolet Cavalier, but Pontiac far outdid even the most blinged-up Cavalier Z24 when it came to elaborate taillights. Because this is Minnesota, the car is a patchwork of various layers of junkyard-obtained rusty body parts. One fender has TURBO badges from a Sunbird GT. The other side has the correct engine badges for this model. That engine is a 2.0-liter, single-overhead-cam straight-four from an engine family originally developed for the Opel Kadett D. This one was rated at 96 horsepower when new. This one has the automatic transmission, so it wouldn't have been very much fun to drive. Check out that cool parking brake handle, though! And, hey, is that a full can of Colorado Cool-Aid in the foot well? You'd think a proper Minnesota Pontiac would at least be full of Grain Belt cans. It appears that Higley Ford in Windom, Minn., had this car on the lot at some point. Windom is closer to Sioux Falls than to Minneapolis. This final mileage total looks good for a car living in Tinworm Country. Pontiac built this generation of Sunbird from the 1988 through 1994 model years, though it was really just a facelift of the first-generation cars. Starting in 1995, the Pontiac J-Body became the Sunfire, and production continued until the J platform itself got the axe in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the 90s, fun will become the exclusive province of the rich. To which the Sunbird driver replies, "Bullish!" Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.