2008 Pontiac Grand Prix Gxp on 2040-cars

Auto blog

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Junkyard Gem: 1989 Pontiac 6000 STE AWD

During the middle to late 1980s, General Motors made a big push to grab back some of the sales swiped by makers of European luxury machinery during the previous decade. Around the top of the prestige pyramid, there was the Turin/Hamtramck-built Cadillac Allante taking aim at the Mercedes-Benz 560SEC and the super high-tech Buick Reatta trying to seduce away BMW and Jaguar shoppers; even the Riviera offered a futuristic touchscreen computer sorely lacking in anything out of Stuttgart or Bavaria. The General had a plan to take on the smaller German sporty sedans, too, and Pontiac of the "We Build Excitement" era offered a midsize sedan packed with modern hardware at a great price: the 6000 STE. Here's one of the rarest 6000 STEs of them all, an all-wheel-drive-equipped '89 found in a Denver-area yard last week. Any 6000 STE is extremely hard to find today; when I wrote about a front-wheel-drive 1987 6000 STE back in 2018, desperate owners of these cars filled my inbox with requests — sometimes demands —  for parts that continue to this day. Many of them pleaded with me to help them find an all-wheel-drive version, and now I have managed to find one at Colorado Auto & Parts in Englewood, just south of Denver (in fact, the same yard at which I shot the '87). You may recall CAP as the old-school yard whose owners built the amazing airplane-engined 1939 Plymouth pickup a few years back.  The all-wheel-drive system on the 6000 STE was introduced for the 1988 model year, and it became standard equipment on the 1989 STE. At this time, the automotive industry had taken note of the success of the idiot-proof all-wheel-drive systems offered by AMC and Audi/Volkswagen; Toyota began selling Americans all-wheel-drive Camrys, Celicas, and Corollas, while Ford offered the Tempo and Topaz with optional AWD and Subaru was just beginning to make the switch from manually-selected four-wheel-drive to genuine all-wheel-drive around that time (it took a few more years for everyone to standardize on the 4WD/AWD terminology we use today, though). The 6000 STE AWD was intended to compete with such all-wheel-drive-equipped sedans as the Audi 80 ($23,610), Audi 90 ($28,840), and BMW 325iX ($30,750); its $22,599 price tag (about $50,700 in 2021 dollars) certainly made it seem like a bargain compared to those cars. In addition to the all-wheel-drive system, 1989 6000 STE owners got a digital instrument panel and more switches and buttons than the Space Shuttle.

Pontiac and McLaren once hooked up, and it was rad

Most of us would bend over backwards to have a chance to own a McLaren car, but few can afford such extravagance. That said, there’s a way you can get behind the wheel of a legitimate McLaren without breaking the bank. For 1989 and 1990, the Pontiac Grand Prix was offered in a limited-edition ASC-McLaren variant that featured tuning and updates from the iconic British automaker. Examples of this rare coupe rarely surface for sale, so itÂ’s surprising to see this low-mile 1990 Pontiac Grand Prix ASC-McLaren on eBay. The car is the result of a partnership between American Specialty Cars-McLaren (ASC-McLaren) and Pontiac. WeÂ’re not talking about the McLaren Formula 1 team or even the iconic McLaren road cars here. The McLaren connection comes from an arm of the automakerÂ’s powertrain engineering department. The Grand PrixÂ’s standard 3,1-liter V6 got a massage and a turbocharger, adding 65 horsepower for a total of 205 ponies and 225 pound-feet of torque. A four-speed automatic transmission sends power to the front wheels. That output is modest by todayÂ’s standards, and it wasnÂ’t outrageous even by 1990 standards, but the car returned a decent 0-60 mph time of around 7 seconds. The $5,000 ASC-McLaren package added a load of cool 1980s tech to the Grand PrixÂ’s interior, some of which is surprisingly advanced for the time. The car got a head-up display and a digital display on the dash. The steering wheel should be delightfully familiar to anyone who remembers a top-end Pontiac of the era, with the entire center of the wheel filled with buttons instead of the airbags we see today. The car had insanely padded bucket seats front and rear(!) with a distinctive pear shape.  Many sources peg production numbers between 2,500 and 3,500 units, so the car is relatively rare compared to its mass-produced Pontiac counterparts. This oneÂ’s got just 17,746 miles on the clock, too, and appears to be in excellent condition. ItÂ’s had just two owners and no reported accidents. The seller notes a little surface rust from the car being in storage so long. This era of GM cars tended to deteriorate quickly, so a bit of surface rust shouldnÂ’t be a huge issue. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.