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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.

This KITT replica sold at auction for $32,500

UPDATE: This 1987 Pontiac Firebird Trans Am KITT replica officially sold for $32,500. Here's hoping the new owner has a blast throwin' it into Pursuit Mode. Let's get one thing straight right off the bat: This isn't a perfect KITT replica. The original KITT used in the Knight Rider TV series was based on a 1982 Pontiac Firebird Trans Am. The one you see above, which is currently for sale at auction site Bring A Trailer, is a 1987 model, and since it's a GTA edition, it has some extra body cladding that the smooth-sided television car lacked. That aside, most casual observers would probably never notice the difference, and even those who did (like us) are still likely to be impressed by the car's transformation. This KITT replica is powered by a 5.0-liter V8 engine mated to a four-speed automatic transmission. It ought to be fairly quick, though quite a bit shy of the fictional car's very fictional 300-mph top speed. We're not exactly Knight Rider experts, but some quick Google sleuthing suggests that the Knight Industries Two Thousand supposedly cost more than $11,000,000 to build in Hollywoodland. This one will surely command a significantly lower sum — as of this writing, it's been bid up to $18,000 with four days remaining on the auction. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For those truly fanatical about accuracy, here's a video of one of the originals visiting Jay Leno's Garage for reference. There are several videos of the car that detail its modifications inside and out, but suffice it to say it seems to be a well-sorted replica. Here's hoping its new owner keeps it well clear of other KARRs. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.