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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Baseball team to dress like Trans Am, complete with screaming chicken

Come to think of it, the Screaming Chicken actually sounds like the name of a minor league baseball team. Well, it isn't, but the famous logo of the same name that graced the hood of the 1970s Pontiac Trans Am will at least be making it to a baseball uniform this summer. The Lansing Lugnuts, a Single-A affiliate of the Toronto Blue Jays, will be rocking these special uniforms to honor the late Burt Reynolds and his film Smokey and the Bandit. By default, it will also be honoring the car the movie made famous: the 1977 Trans Am painted black with gold trim and, of course, the screaming chicken on the hood. This is a pretty good history of the emblem. So why the Lugnuts and Burt Reynolds? Although he claimed to be born in Georgia for much of his career, he admitted in a 2015 autobiography that he was in fact born in Lansing, Mich. After a few years, his family settled in Florida. Not exactly hometown hero stuff, but minor league baseball promotions have been made of more tenuous connections. The Burt Reynolds tribute night will be July 20, and if you want to get a screaming chicken jersey for yourself (I mean, wouldn't they be perfect for a cars and coffee?), the game-used jerseys will be auctioned off for charity after the game.

Junkyard Gem: 1992 Pontiac Sunbird convertible, with extremely rad W25 Appearance Package

Radwood has sparked a revival in the appreciation of goofy 1980s and 1980s automotive fashions, from neon-colored tape stripes to excessive TURBO badging to ads featuring horrifying Nagel-style women with radio faceplates instead of eyes. I see a lot of discarded cars that would have been ideal to bring to Radwood, and today's Junkyard Gem is even radder than, say, a purple Mercury Tracer Trio or a teal Chevy Beretta GT or even the elusive Dodge Daytona IROC R/T (yes, there were IROC Daytonas): a genuine Pontiac Sunbird SE convertible with the W25 Appearance Package and Bright White Star wheels. The W25 package got you a white Sunbird with kicky script badging, white wheels, and — if you opted for the optional 3.1-liter V6 — these candy-cane-influenced red-and-white displacement badges on the fenders. Now this is rad! The white interior got dirty fast, especially if the owner left the convertible top down, and these wheels were tough to keep clean for more than a few hours. This one appears to have spent many years sitting abandoned with the top down, judging by the completely trashed interior. The base engine for 1992 was the good old Cavalier four-banger, complete with 111 horsepower. This 3.1-liter engine made a respectable-for-1992 140 horses, for plenty of torque-steery, tire-squealy fun. As a J-Body car, the Sunbird was a sibling to the Chevrolet Cavalier in 1992 (the J-based Cadillac Cimarron, Oldsmobile Firenza, and Buick Skyhawk departed before the end of the 1980s). Starting in 1994, the Pontiac Sunfire replaced the Sunbird, continuing in production all the way through the demise of the J platform in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Where (in Canada) would you test-drive your Sunbird? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.