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Junkyard Gem: 2003 Pontiac Grand Am GT 30th Anniversary Edition

With the era of the 1960s-style muscle car ended by the ever-more-stringent emissions regulations, insurance costs and higher gasoline prices of the early 1970s, GM's Pontiac Division was ready with a lineup of flash-enhanced machines packed with (alleged) European-style performance and styling. Three of them were based on the midsize A Platform for 1973: the LeMans, the Grand Prix and the brand-new Grand Am. The 1973 Grand Am was cheaper than the luxed-up Grand Prix, but still had a BMW-ish interior and wild exterior styling; sales weren't great, but the 30th anniversary of this car seemed sufficiently momentous for Pontiac to create a special-edition package for its soon-to-be-axed successor. Here's one of these rare machines, spotted recently in a Denver car graveyard. The original rear-wheel-drive Grand Am was built for the 1973-1975 and 1978-1980 model years, but its similarity to the much cheaper LeMans kept sales numbers unimpressive. When the Grand Am name was revived for a Pontiac-badged compact on the front-drive N Platform in the 1985 model year, however, it became a big seller right away and stayed that way into our current century. The N-Body Grand Am was built through 2005, with platform updates for the 1992 and 1999 model years. Along the way, it was sibling to such cars as the Oldsmobile Calais, Buick Somerset, Chevrolet Beretta and Oldsmobile Alero. By 2003, though, the ground was shifting under Pontiac's feet. The iconic Firebird had been discontinued the previous year, and even the Grand Prix's days were officially numbered. Oldsmobile would be gone after 2004, and the entire Pontiac vehicle lineup would be shaken up soon after. The last year for the Grand Am (and the Sunfire) would be 2005, with the G6 taking its place. With all that going on, why not offer a 30th Anniversary package? After all, the Grand Prix got a 40th Anniversary Edition for 2002. Our reviewer described this car as "leaner, trimmer and more contemporary" at the time, but made no mention of the 30th Anniversary Edition. The VIN says this car is a top-grade GT1 sedan, with an MSRP of $22,325 (that's about $39,920 in 2023 dollars). Two engines were available in the 2003 Grand Am: a 2.2-liter Ecotec four-cylinder with 140 horsepower and a 3.4-liter pushrod V6 with either 170 or 175 horsepower. This car has the 175-horse V6, complete with "Ram Air" cold-air induction. That name goes way back in Pontiac history.

Gordon Murray, F1-driven production and .. the Pontiac Fiero

Gordon Murray's design and engineering chops are unquestionable. But does his carmaking approach owe something to the short-lived Pontiac Fiero, a scrappy little car program that emerged from GM against serious resistance? Murray had a Formula One career that ran from 1969 to 1991, with stints at Brabham ('69 to '86) and McLaren ('87-'91), that resulted in several shelves' worth of trophies for the cars he was instrumental in designing. He moved on to McLaren Cars, the consumer side of things, where, during his tenure from 1991 to 2004, he helped design the McLaren F1 and the Mercedes-Benz SLR McLaren, two cars that took learnings from his two decades in Formula One. What do all of these cars have in common? Three things: They are light. They were built in limited numbers. And they were (and are) exceedingly expensive—when the McLaren F1 debuted in 1994, it stickered at $815,000. Murray went on to establish Gordon Murray Design in 2007. GMD has created some interesting concept vehicles, such as the diminutive T.25 city car (94.5 inches long, 51.1 inches wide and 55.1 inches high), and the OX, a lightweight truck for the developing world that packs like an IKEA shelf and is working toward realization through a worthy crowdfunding campaign established by the Global Vehicle Trust. Now he has created a vehicle manufacturing company, Gordon Murray Automotive, that will use manufacturing methods that he developed under the moniker "iStream." Unlike a unibody, there are the "iFrame," a cage-like construction made with metallic components, and the "iPanels," which are composite. The panels aren't simply a decorative skin; they actually provide structure to the vehicle. Presumably this has something of the F1 monocoque about it. Going back to the three elements, (1) this arrangement results in a vehicle that can be comparatively light; (2) Murray has indicated that his manufacturing company will be doing limited-run production; and (3) to launch Gordon Murray Automotive they are going to be building a flagship model, about which Murray said, "With our first new car, we will demonstrate a return to the design and engineering principles that have made the McLaren F1 such an icon." Which seems to imply that it will be on the pricey side. According to the company's verbiage, "iStream forges an entirely new production method that defies conventionality with its Formula One-derived construction and materials technologies." It also sounds a whole lot like ...

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.