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The prized golden 1965 Pontiac Hurst GeeTO Tiger is headed to auction

Once upon a time, a Pontiac advertising executive named Jim Wangers created a countrywide contest with this gorgeous 1965 Pontiac Hurst GTO serving as the grand prize. The contest was centered around "GeeTO Tiger," a song by musical artists The Tigers. A 19-year-old took home the golden muscle car at the time, but now anybody can buy the rare car through an upcoming Mecum auction.  As a way to boost sales and awareness of the Pontiac GTO and its performance parts, Wangers partnered up with Royal Pontiac, George Hurst, and Petersen Publishing in 1965 to create a contest. Royal provided the car, Hurst dressed it up, and Petersen distributed the contest in publications across the country.  In order to participate, people were asked to provide a reason why they wanted the car and identify how many times the word "tiger" was used in the promotional song "GeeTO Tiger" (pronounced G-Tee-Oh) by The Tigers. A 19 year-old kid named Alex Lampone from West Allis, Wisconsin, won the contest and took delivery of this jazzed-up GTO at the 1965 NHRA Indy Nationals.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Tigers - GeeTO Tiger The prize car was completely kitted out and described by Wangers as "the nicest GTO you could put your hands on." It had more than 28 factory options, including a black cordova top, power windows, power steering, power brakes, a tilt steering wheel, a power driver's seat, dual-speed windshield wipers, a custom sport steering wheel, a rally gauge cluster, a push-button AM/FM radio with power antenna, and a Verba phonic rear speaker. What makes it stand out is the Hurst-inspired gold theme, which includes gold paint, gold mag wheels, and a gold-plated Hurst Shifter. Under the hood, this GTO has a Tri-Power 389 V8 engine that pairs with a four-speed manual transmisison. It also has a 3.55 Safe-T-Track rear axle and dual exhaust. Throughout the years, this car has exchanged hands many times and has undergone a few changes. It's been repainted, and the engine has also been rebuilt, but Mecum says it's otherwise highly original. Ony 59,000 miles have turned over on the odometer.  The GeeTO Tiger Pontiac is scheduled to go up for auction in Indianapolis this June. Visit Mecum for more information. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Woodward Dream Cruise Time Lapse Video

Junkyard Gem: 1980 Pontiac Phoenix LJ Hatchback

The car-building world was rushing headlong into front-wheel-drive by the late 1970s, eager to reap the weight-saving and space-enhancing benefits of front-drive designs. General Motors designed an innovative FWD platform to replace the embarrassingly outdated Chevrolet Nova and its siblings, and that ended up being the Chevrolet Citation. The other US-market GM car divisions (except Cadillac) got a piece of the X-Body action, and the Pontiac version was called the Phoenix. Here's one of those first-year Phoenixes, not doing a very good job of rising from its snow-covered ashes in a Colorado self-service yard. Pontiac had used the Phoenix name on a luxed-up iteration of Pontiac's version of the Chevy Nova during the 1977-1979 model years, and so it made sense to apply that name to the Pontiac-ized Citation. Phoenix production continued through the 1984 model year (the Citation managed to hang on through 1985). Just to confuse everyone, the Nova name was revived in 1985, on a NUMMI-built Toyota Corolla. The LJ trim level was the nicest one for the 1980 Phoenix, and it included lots of trim upgrades and convenience features. However, even Phoenix LJ buyers had to pay extra for a three-speed automatic transmission instead of the base four-on-the-floor manual ($337, or about $1,291 in 2022 dollars). If you wanted air conditioning, that was another $564 and you had to get the $164 power steering and the $76 power brakes with it (total cost in 2022 dollars: $3,080). Affordable cars weren't so affordable back then, not once you started adding basic options. Both generations of the Phoenix had grilles influenced by those of the Pontiacs of earlier years. The base engine was the chugging 2.5-liter Iron Duke four-cylinder, but a 2.8-liter V6 was optional. This car has the V6, rated at 115 horsepower rather than the Duke's miserable 90 horses. The price tag: 225 bucks, or 862 inflation-adjusted 2022 bucks. The Phoenix was available just as a two-door coupe and five-door hatchback. The MSRP on this car would have started at $6,127, or around $23,469 now. That would have been a pretty good deal even after paying for the options, with the Phoenix's excellent mix of good interior space and solid fuel economy… but the Citation and its kin (the Oldsmobile Omega and Buick Skylark as well as the Phoenix) suffered from seemingly endless, highly publicized recalls and quality problems.

Junkyard Gem: 1980 Pontiac Grand Prix LJ

A couple of years before John DeLorean and his team at the Pontiac Division created the GTO by pasting a big engine and some gingerbread on the LeMans, they created a rakish, powerful coupe based on the staid full-size Catalina. This was the 1962 Pontiac Grand Prix, which sold like crazy and escalated the personal luxury coupe war already brewing in Detroit. Starting with the 1969 model year, the Grand Prix switched to a smaller chassis (shared the following year with the new Chevrolet Monte Carlo), and all subsequent rear-wheel-drive Grand Prix (that is, through 1987) remained siblings of the Monte. Today's Junkyard Gem is a rare 1980 Grand Prix LJ, found in a self-service yard near Reno, Nevada. Sure, a fresh round of Middle East conflict had put a kink in America's fuel hose in 1979, leading to gas lines and a general sense of malaise, but at least the new Grand Prix looked extra sharp for 1980. The LJ package came with all sorts of appearance and comfort goodies, including these "luxury seats with loose-pillow design in New Florentine Cloth." A Pontiac Phoenix LJ was available as well. These seats must have been very comfortable when new. Who needed a Cadillac when Pontiac would sell you this car at a base MSRP of just $7,000 (about $26,704 in 2023 dollars)? That price was what you paid if you were willing to get the base 3.8-liter Buick V6, though. To get a V8 engine with four-barrel carburetor, you had to pay extra. If you did pay the extra for a V8, which one you got depended on which state you lived in; in California, you got this 305-cubic-inch (5.0-liter Chevrolet small-block), and in the other 49 states you got a 301-cubic-inch (4.9-liter) Pontiac. The 305 was rated at 150 horsepower with 230 pound-feet; the 301 made 140hp and 240 lb-ft. This car was originally bought in California (the state line is about ten miles away from its final parking spot), so it has the Chevy engine. The V8 added $195 (plus $250 for the California-only emissions system) to the out-the-door price of the car, or about $1,316 in 2023 dollars. Outside of California, a 4.3-liter Chevy V6 was available for just 80 additional bucks ($305 now). All 1980 Grand Prix got a three-speed automatic transmission as standard equipment, with no manual available from the factory. This car has the optional air conditioning, which cost $601 ($2,293 after inflation). This is the "Custom Sport" steering wheel, which was standard on the LJ. The tilt option cost $81 ($309 today).