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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.

This 1988 Pontiac Grand Prix Daytona 500 pace car could be yours

Hopefully, the fans of GM's W-body '80s/'90s intermediates can forgive us, but we had pretty much forgotten — or had never really known — that one of the ways that era's Pontiac Grand Prix bathed itself in glory was by serving as the pace car for the Daytona 500. In fact, the Grand Prix paced NASCAR's marquee race every year from 1988 to 1992, and again in 1997, 1998, 2000 and 2003. That first year, 1988, the Grand Prix was all-new, making its debut on the W-body platform. It was also Motor Trend's car of the year. The 1988 Daytona 500 marked the 17th year in a row that a Pontiac was chosen to set the pace but the first time a front-wheel-drive car was so honored. The '88 Grand Prix followed a spate of Pontiac Trans Ams. This '88 Grand Prix, for sale right now on eBay Motors, is presented as an actual pace car, although fans could order a complete set of pace car decals for their very own GP. The pace car is based on that year's top-spec Grand Prix, the SE. In place of the standard car's 2.8-liter V6, however, the pace car uses a modified 3.1-liter V6, which is hooked to a five-speed manual transmission. This Grand Prix is otherwise largely standard fare excepting the roof-mounted light bar, the switches for which are located next to the radio. The mechanical odometer tucked into the digital instrument cluster shows just over 5,000 miles, and presumably, not all of them were acquired on the high-banked oval. With four days to go in the auction, bidding sits at $4,000 with the reserve unmet. Although the reserve is unknown, one clue is that this Grand Prix had been listed by a classic-car dealership in Pennsylvania for $18,500. Besides the debut of the W-body Grand Prix pace car, the 1988 race is also notable for its final lap: Bobby Allison held off his son, Davey Allison, to take the checkered flag, with the father-son duo enjoying a 1-2 finish. Now, who wants to re-live those Grand Prix glory days? Get on your Pontiac and ride!   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.