1999 Pontiac Firebird Formula Coupe 2-door 5.7l on 2040-cars

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Junkyard Gem: 1980 Pontiac Phoenix LJ Hatchback

The car-building world was rushing headlong into front-wheel-drive by the late 1970s, eager to reap the weight-saving and space-enhancing benefits of front-drive designs. General Motors designed an innovative FWD platform to replace the embarrassingly outdated Chevrolet Nova and its siblings, and that ended up being the Chevrolet Citation. The other US-market GM car divisions (except Cadillac) got a piece of the X-Body action, and the Pontiac version was called the Phoenix. Here's one of those first-year Phoenixes, not doing a very good job of rising from its snow-covered ashes in a Colorado self-service yard. Pontiac had used the Phoenix name on a luxed-up iteration of Pontiac's version of the Chevy Nova during the 1977-1979 model years, and so it made sense to apply that name to the Pontiac-ized Citation. Phoenix production continued through the 1984 model year (the Citation managed to hang on through 1985). Just to confuse everyone, the Nova name was revived in 1985, on a NUMMI-built Toyota Corolla. The LJ trim level was the nicest one for the 1980 Phoenix, and it included lots of trim upgrades and convenience features. However, even Phoenix LJ buyers had to pay extra for a three-speed automatic transmission instead of the base four-on-the-floor manual ($337, or about $1,291 in 2022 dollars). If you wanted air conditioning, that was another $564 and you had to get the $164 power steering and the $76 power brakes with it (total cost in 2022 dollars: $3,080). Affordable cars weren't so affordable back then, not once you started adding basic options. Both generations of the Phoenix had grilles influenced by those of the Pontiacs of earlier years. The base engine was the chugging 2.5-liter Iron Duke four-cylinder, but a 2.8-liter V6 was optional. This car has the V6, rated at 115 horsepower rather than the Duke's miserable 90 horses. The price tag: 225 bucks, or 862 inflation-adjusted 2022 bucks. The Phoenix was available just as a two-door coupe and five-door hatchback. The MSRP on this car would have started at $6,127, or around $23,469 now. That would have been a pretty good deal even after paying for the options, with the Phoenix's excellent mix of good interior space and solid fuel economy… but the Citation and its kin (the Oldsmobile Omega and Buick Skylark as well as the Phoenix) suffered from seemingly endless, highly publicized recalls and quality problems.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

The prized golden 1965 Pontiac Hurst GeeTO Tiger is headed to auction

Once upon a time, a Pontiac advertising executive named Jim Wangers created a countrywide contest with this gorgeous 1965 Pontiac Hurst GTO serving as the grand prize. The contest was centered around "GeeTO Tiger," a song by musical artists The Tigers. A 19-year-old took home the golden muscle car at the time, but now anybody can buy the rare car through an upcoming Mecum auction.  As a way to boost sales and awareness of the Pontiac GTO and its performance parts, Wangers partnered up with Royal Pontiac, George Hurst, and Petersen Publishing in 1965 to create a contest. Royal provided the car, Hurst dressed it up, and Petersen distributed the contest in publications across the country.  In order to participate, people were asked to provide a reason why they wanted the car and identify how many times the word "tiger" was used in the promotional song "GeeTO Tiger" (pronounced G-Tee-Oh) by The Tigers. A 19 year-old kid named Alex Lampone from West Allis, Wisconsin, won the contest and took delivery of this jazzed-up GTO at the 1965 NHRA Indy Nationals.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Tigers - GeeTO Tiger The prize car was completely kitted out and described by Wangers as "the nicest GTO you could put your hands on." It had more than 28 factory options, including a black cordova top, power windows, power steering, power brakes, a tilt steering wheel, a power driver's seat, dual-speed windshield wipers, a custom sport steering wheel, a rally gauge cluster, a push-button AM/FM radio with power antenna, and a Verba phonic rear speaker. What makes it stand out is the Hurst-inspired gold theme, which includes gold paint, gold mag wheels, and a gold-plated Hurst Shifter. Under the hood, this GTO has a Tri-Power 389 V8 engine that pairs with a four-speed manual transmisison. It also has a 3.55 Safe-T-Track rear axle and dual exhaust. Throughout the years, this car has exchanged hands many times and has undergone a few changes. It's been repainted, and the engine has also been rebuilt, but Mecum says it's otherwise highly original. Ony 59,000 miles have turned over on the odometer.  The GeeTO Tiger Pontiac is scheduled to go up for auction in Indianapolis this June. Visit Mecum for more information. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Woodward Dream Cruise Time Lapse Video