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Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Porsche Boxster Spyder to get GT3's 4.0-liter flat six?

It's been a merry-go-round the past few months, the rumormill focused on what will power the next Porsche Boxster Spyder. First came hearsay of a flat-six going into the special edition of a model line known for its turbocharged four-cylinder engines. Then came tattling that the flat-six in question was the naturally aspirated, 4.0-liter from the 911 GT3. A couple of weeks ago we wrote " we'd be surprised if Porsche packed anything other than a turbocharged flat-four under the skin." But Autocar has a new report that, indeed, a downtuned version of the 500-horsepower 4.0-liter from the GT3's rump will move to the Boxster Spyder's midsection. The Autocar piece follows a Wheels magazine article from last November, and the prediction isn't outrageous. When Car and Driver reviewed the last Boxster Spyder, it wrote, "the hand-me-down six comes from the older 911 Carrera S, not to be confused with the new turbocharged 3.0-liter flat-six that powers the refreshed 911." If we can believe a recent report from Automobile about the 992-series 911 due later this year, the same thing is happening: The 991.2-series GT3 bequeaths its powerplant to the smaller sibling, and the 992-series GT3 moves to a 3.8-liter, twin-turbo flat-six with around 550 hp. Autocar quotes Andreas Preuninger, the Porsche engineer leading the development of all of these wunderkinds, saying of the Boxster earlier this year, "Natural aspiration is one of our main USPs. ... [We] think we can achieve throttle response and immediacy a little bit better with an atmospheric high-revving engine than any kind of turbo." We'll guess that means, by inference, that the GT3 is about to age out of naturally-aspirated university. The limited-edition Boxster Spyder might carry the torch with the 4.0-liter, with output somewhere around 430 hp. The Cayman GT4 could do the same. Or, who knows, an evolution of the 375-hp, 3.8-liter flat-six in the previous Boxster Spyder might burble out of left field. We expect to see the Boxster Spyder late this year. Until then, we'll wait to see what the merry-go-round says next time the Zuffenhausen horse comes around. Related Video: Featured Gallery Porsche 718 Boxster Spyder spy shots View 13 Photos News Source: Autocar via JalopnikImage Credit: CarPix Rumormill Pontiac Convertible Luxury Special and Limited Editions Performance porsche 911 gt3