1968 Pontiac Firebird Convertible 4 Speed Very Rare Autumn Bronze W/ Wht Int. on 2040-cars

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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1996 Pontiac Grand Am SE Coupe

The Grand Am was the best-selling Pontiac model in the United States for every year of the 1990s, and it outsold most of its N-Body platform-mates (including the Chevrolet Corsica/Beretta) during nearly all of that decade. A sporty-looking compact with two or four doors, the Grand Am offered true 1990s radness—and, in some cases, respectable performance — at a good price. Today's Junkyard Gem is a nicely preserved example of the facelifted 1996 Grand Am, found in a Denver-area car graveyard. This is an SE Coupe with base engine and transmission, the most affordable Grand Am available in 1996. List price was $13,499, or about $26,523 in 2023 dollars. The factory-issued Monroney sheet for this car was still inside, so we can see that the original buyer got the car at Bob Ruwart Motors in Wheatland, Wyoming (about 175 miles up I-25 from this Pontiac's final parking spot), and paid a total of $16,054 ($31,543 in today's money) after the cost of options and the destination charge. The '96 Grand AM SE buyer had to pay extra for cruise control, air conditioning, power windows, rear glass defogger and other features we now take for granted on new cars. The base engine was the 2.4-liter Twin Cam four cylinder, a member of the screaming Oldsmobile Quad 4 family. This one was rated at 150 horsepower and 155 pound-feet. A 3.1-liter V6 with 155 horses and 185 pound-feet was an option. If you got the V6 in your '96 Grand Am, however, you couldn't get a manual transmission. This car has a proper five-speed manual, which made for fun driving with the high-revving Twin Cam engine in a machine weighing just 2,802 pounds (which is quite a bit less than what the current Honda Civic weighs). It traveled just over 160,000 miles during its 27 years on the road. The body and interior were still in fairly good condition when the car arrived here, so we can assume that some expensive mechanical problem doomed this car. Perhaps the original clutch wore out and the owner didn't consider it worth replacing. After all, a mid-1990s Detroit two-door with a transmission most people can't drive isn't worth much these days. Though nobody knew it when this car was new, the Grand Am would be gone in nine years and Pontiac itself would get the axe five years after that. It makes the ordinary extraordinary. Husbands and wives would argue for 12 hours over who got to drive the Grand Am, if we are to believe this ad. Proud sponsor of the 1996 Olympic team.

Junkyard Gem: 1991 Pontiac Grand Am LE with Quad 4 Engine

GM introduced the N-Body compact platform with the Oldsmobile Calais and Pontiac Grand Am for the 1985 model year and continued building N-based cars through 1998. Most of these cars weren't interesting from an enthusiast standpoint, but a handful rolled off the assembly line with raucous DOHC Oldsmobile Quad 4 engines and manual transmissions, and those cars were plenty of fun. Here's a 1991 Grand Am with that rare setup, photographed in a self-service yard in California's Central Valley. The base engine in the 1991 Grand Am was the 110-horsepower, 2.5-liter pushrod Iron Duke, an engine that might have been fine on a Romanian tractor in 1953 but had no place on an American street car as the 21st century approached. Fortunately, GM started bolting the modern 2.3-liter DOHC Quad 4 engine into 1988 cars, and this was a proper four-cylinder. The Quad 4 ran a little rough and uncivilized, and it had its share of reliability problems, but you could rev the piss out of it and it made good power. In 1991, this engine was rated at 180 hp. That made this 2,592-pound sedan pretty quick. Unfortunately, the slushboxization of America had progressed with depressing rapidity during the 1980s, and by 1991 most Grand Am buyers — even the ones who opted for the Quad 4 — chose the automatic transmission. That didn't happen with this car, though — it boasts a rugged Getrag 5-speed instead of the happiness-amputating three-speed automatic. Yes, that's the kind of odometer reading you'd expect to see on an Accord or Maxima from this era. Someone loved this car and took care of it. Here we see an interesting mix of 1980s and 1990s car-radio technology. CD players in cars were still costly luxury items in 1991, seldom seen in affordable cars like the Grand Am, while 1980s-style slider-style EQ controls were on the way out. This Delco unit straddles both decades nicely. I seek out Quad 4-equipped cars during my junkyard travels, and I have photographed quite a few: this '89 Cutlass Calais, this '90 Cutlass Calais, this '90 Grand Am, this '91 Quad 442, this '93 Achieva SCX, and this '98 Cavalier Z24. It's a shame that Buick never put the Quad 4 in the Reatta, which was a fine car ruined by a somnolent and obsolete V6. The music in this ad is even more early-1990s than Crystal Pepsi. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.