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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

David Hasselhoff's own KITT replica up for auction

Depending on when and where you grew up, the name David Hasselhoff likely conjures up images of Knight Rider, Baywatch, pop singer, or possibly a washed-up TV actor, but one thing that can never be taken away from The Hoff is his connection to one of the greatest automotive icons in pop culture. The Knight Industries Two Thousand, usually shortened to simply KITT, was the real star of Knight Rider for many fans. Based on a Pontiac Firebird Trans Am, the car combined snarky quips for comedy relief and stunts to provide much of the show's actions. Now, Julien's Auctions is selling Hasselhoff's own replica as part of a larger sale of the actor's personal memorabilia collection.
This recreation is based on a 1986 Firebird and comes with all of the tech on the inside that now seems hilariously outdated, like the yoke steering wheel and plethora of buttons. The interior also thoughtfully includes a voice box with over 4,000 sound clips from the show. With a 5.0-liter V8 and an automatic transmission, performance is likely adequate and period correct. According to the listing, this car was created by fans and given to the Hoff. Sadly, the replica doesn't convert to Super Pursuit Mode like KITT could in later seasons, and we most associate KITT with conventional front-hinged doors to go with the power t-tops and ejector seats.
Bidding currently sits $27,500 with eight bids, since starting at $15,000. Julien's predicts it will sell for between $30,000 and $50,000. If there is some nostalgia for KITT in your heart, there is still plenty of time to bid.

GM's got 107 problems and NHTSA's No. 1

General Motors' problems with its recall of roughly 1.6-million vehicles continue to mount. Now that it has emerged that GM knew about the problem since at least 2004 but waited to recall vehicles until February 2014, regulators at the National Highway Traffic Safety Administration have begun a much deeper investigation. NHTSA has sent a 27-page survey to GM that includes 107 questions about the timeline of what led up to the recall, and it has until April 3 to reply. This isn't a simple, multiple-choice test. Automotive News believes that hundreds of pages could be required to answer some of the queries. NHTSA says that it is still investigating GM's response to the recall. "We are a data-driven organization, and we will take whatever action is appropriate based on where our findings lead us," said NHTSA in a statement on its website. If found liable, the automaker could face a fine as high as $35 million and even possible criminal charges, according to Bloomberg. NHTSA's questions include a detailed explanation of GM's examination process; how it will improve the process; why a planned redesign of the cars' key in 2005 wasn't implemented; and specific data on each complaint it received. According to Bloomberg, NHTSA also has records that show the company had a meeting with regulators to discuss the airbag failure in a Chevrolet Cobalt in 2007. New GM CEO Mary Barra has also hired an outside law firm to conduct an independent investigation about what happened. It will include questioning company employees who were involved with the process from the start. The recall stems from faulty ignition switches that shut off the car while driving, and if it occurs the airbags deactivate. Thirteen deaths and 23 crashes have been caused by the problem, according to Bloomberg. If you would like to peruse NHTSA's entire questionnaire for GM, it can be viewed here. News Source: Automotive News – sub. req., National Highway Traffic Safety Administration, BloombergImage Credit: Carlos Osorio / AP / dapd Government/Legal Recalls GM Pontiac Saturn Safety pontiac solstice saturn ion saturn sky pontiac g5