1987 Pontiac Fiero Gt on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

A pair of Mitsubishis, the Mazda CX-30 and electric incentives | Autoblog Podcast #673

This week's Autoblog Podcast features Editor-in-Chief Greg Migliore and Consumer Editor Jeremy Korzeniewski as they debate the merits of the redesigned Subaru BRZ and Toyota 86 coupes and whether or not they are distinctive and powerful enough to attract buyers. The duo spends some time discussing ongoing EV and infrastructure legislation before turning their attention to a trio of crossovers. Greg muses about the 2021 Mazda CX-30 before Jeremy talks about the refreshed 2022 Mitsubishi Eclipse Cross and completely redesigned Outlander. We get nostalgic as we remember the dearly departed Pontiac GTO before wrapping the podcast up by making one more suggestion to a longtime listener who is shopping for a vehicle to replace her aging Honda Pilot. Autoblog Podcast #673 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Mazda CX-30 2022 Mitsubishi Eclipse Cross 2022 Mitsubishi Outlander News 2022 Subaru BRZ revealed with 228 horsepower New Toyota GR 86 breaks cover as the Subaru BRZ's friendly rival Toyota 86, Subaru BRZ stay the course ... thatÂ’s OK. Biden aims to juice EV sales with tax credits, rebates: Will it work? 2004-2006 Pontiac GTO | Used vehicle spotlight Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1986 Pontiac Fiero GT

If you like affordable, mid-engined two-seaters, the 1980s were your decade. Fiat (and, a bit later, Bertone) offered the X1/9, Toyota sold MR2s, and even General Motors got into the act by creating the Fiero. Available from the 1984 through 1988 model years, the Pontiac Fiero showed plenty of promise but ended up being mostly disappointing, in some ways echoing the career of the Chevy Corvair of a couple of decades earlier. Today's Junkyard Gem is a once-spiffy 1986 Fiero GT, found in a self-service yard near Denver, Colorado. After a long and painful development period stretching all the way back to John DeLorean's XP-833 Banshee (which ended up being a major influence behind the original Opel GT), the Fiero finally debuted in 1983 as a 1984 model. The top-of-the-model-range GT appeared the following year. The Fiero was built as a notchback coupe and as a fastback, with all the GTs being the latter type. I couldn't get the engine lid open, but this car would have left the assembly line (in Pontiac, Michigan) with a 2.8-liter V6 rated at 140 horsepower. This car has a five-speed manual transmission, making it a credible rival for Toyota's MR2.  The 1986 MR2 was less powerful than the Fiero GT (112 horsepower versus 140), but also scaled in significantly lighter (2,459 pounds against the Pontiac's 2,780 pounds). The MR2 also cost less, priced at $11,298 while the Fiero GT cost $12,875 (that's about $30,540 and $34,805, respectively, in inflation-adjusted 2022 dollars). Meanwhile, the $6,998 Honda Civic CRX two-seater lured away many potential Fiero buyers despite being a front-engined/front-wheel-drive car, and the $7,186 Ford EXP/Mercury LN7 also put a dent in Fiero sales. I can't find a price for the 1986 Bertone X1/9, but it cost a hard-to-believe $13,990 in 1984. GM still was using five-digit odometers in many vehicles by the middle 1980s, but this Fiero has a six-digit unit and thus we can see that it nearly achieved 150,000 miles during its driving career. The 1984-1987 Fiero suffered from a parts-bin suspension design, with the front suspension borrowed from the Chevrolet Chevette and the entire rear transaxle/suspension assembly lifted from the front end of the Chevrolet Citation. For the 1988 model year, GM finally spent the money to design an improved Fiero-specific suspension … and then promptly put a halt to production.