1963 Pontiac Bonneville Base 6.4l on 2040-cars

Auto blog

Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.

Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road

Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.