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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2016 Nissan Titan coming to 2015 Detroit Auto Show

The Titan has continued to sit in a corner of Nissan's front yard, taken out on occasion but largely unloved, the same way you see a project truck in a neighbor's driveway that makes you wonder, "Are they ever going to do anything with that?" The fullsize pickup made the news about six months ago when reports surfaced that the next generation would offer a Cummins diesel engine that had originally been meant for Ram, then it returned to the shadows.
According to a report from Edmunds, the Titan will return to the spotlight in about a year, with the unveil of the 2016 model planned for next year's Detroit Auto Show. Along with that oil-burner, it will bring a gasoline V6 engine, a complete redesign and a regular cab configuration to finally give it a fighting chance against the thick end of the light-duty truck market. Toyota gets pressed for the molasses-like sales of the Tundra, but that fullsize entrant sold 7,890 units in January and 10,988 in December 2013. Nissan sold 887 Titans in January, 1,284 in December 2013 and broke 2,400 US sales in a single month just once in four years. (The segment-leading Ford F-150, for reference, sold 46,536 units in January.)
An entry-level model and a regular cab option should give the Titan a welcome and overdue sales boost. Better power numbers and fuel economy for the V8 would probably go a long way, too. We expect to start getting glimpses of its future later this year.

Nissan will build just 45 examples of this 45th Anniversary GT-R

It's been 45 years since the release of the original Nissan Skyline GT-R, so to celebrate, the Japanese automaker has announced this special commemorative edition. Based on the newly updated 2015 Nissan GT-R in Premium trim, the 45th Anniversary edition is done up in a unique shade called Silica Brass – the same color as the legendary R34-gen 2001 Skyline GT-R M-Spec. It also comes with the requisite special badging inside and under the hood, but unfortunately, that's about the extent of the special touches applied to this celebratory model. Nissan will only make 45 highly symbolic examples of this special edition, each to be sold on a strictly first-come, first-served basis. And unfortunately they'll be restricted to the Japanese market, where they'll each command a sticker price of 10,787,040 yen – equivalent to about $91,700 at today's rates, which is already a good ten grand less than what you'd pay for a standard GT-R in the US, anyway. Nissan Releases the Limited-Edition "45th Anniversary" GT-R – Production will be limited to 45 vehicles – YOKOHAMA, Japan (November 25, 2014) - Nissan Motor Co., Ltd. today announced that the Limited-Edition "45th Anniversary" Nissan GT-R will go on sale in early February throughout Japan, in conjunction with the release of the 2015 model year GT-R. Since its release in 2007, the Nissan GT-R has been recognized as the world's foremost high performance super sports car, which embodies Nissan's commitment to "innovation that excites" like no other. The GT-R's legacy continues as the ultimate "GT" (Grand Tourer), armed with a comfortable ride, a high level of refinement and benchmark fit and finish; while its world-class high performance embodies the "R" in its name (Racing technology). Thus, its "multi performance" character allows the driver to enjoy the full depths of the GT-R's capabilities, whether navigating corners of a winding mountain road, simply cruising on the open highway or even running errands on neighborhood streets. Based on the 2015 Nissan GT-R, which features ride quality that has been specially tuned to exhibit a more mature, better refined feel than its predecessors, the "45th Anniversary" will come with a special paint color, "Silica Brass" – the same trademark color as the Skyline GT-R M-Spec (R34 Type), which was touted as the "a GT-R that satisfies the mature driver" when it was released in 2001.