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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Recharge Wrap-up: Tesla will sell Model S on Alibaba in China, Wrightspeed electrifies garbage trucks

Tesla will sell cars in China using Alibaba's Tmall website. Customers will be able to use the Chinese shopping site to place an $8,200 deposit toward a Model S. Tmall will feature 18 preconfigured versions for customers to choose from, which won't offer quite the level of customization as Tesla's US site. Bloomberg's Jamie Butters calls it a "defensive move" on Tesla's part, and still expects the company to sell cars in China the traditional way. Watch the video at Bloomberg or read more at Bidness Etc. Tesla co-founder Ian Wright's company Wrightspeed is converting garbage trucks to EVs. The same brand that created the exciting X1 EV is making trash collection much cleaner. "Garbage trucks are the perfect driving cycle for us: they get two or three miles per gallon, drive 130 miles a day with 1,000 hard stops that chew on the brakes," says Wright. The system puts an electric motor at each of the truck's drive wheels, and includes an on-board generator that runs on diesel or natural gas to extend driving range. Read more at Xconomy. British company Hillside Leisure is converting the Nissan e-NV200 into a camper van. The electric RV, called the DalburyE, debuted at the UK's Motorhome and Caravan Show in Birmingham. It sleeps up to four people, and features a pop-up roof, a gas stove, fridge, sink and other amenities. It's a great way to take full advantage of an RV park's electrical outlet to charge the van while camping in it. Read more at Transport Evolved, and see more photos at Hillside Liesure's blog. Featured Gallery Tesla Model S View 10 Photos Related Gallery Nissan e-NV200 Electric Van View 24 Photos News Source: Bloomberg, Bidness Etc, Xconomy, Transport EvolvedImage Credit: Tesla Green Nissan Tesla Electric recharge wrapup

Infiniti replaces Americas chief

The Nissan-Renault alliance has been something of a revolving door for high-level executives of late, and the latest shakeup comes at its luxury unit, Infiniti, where Michael Bartsch (shown above) has been replaced as vice president of its Americas division by Randy Parker. Bartsch had a short tenure – he only took the helm in September 2013. In a press release, Infiniti said he was leaving to "pursue other interests." Bartsch, a veteran of more than 30 years in the auto industry, came to Infiniti from Porsche. Parker comes from within the Nissan empire, formerly heading up the company's sprawling west region, including its marketing, distribution and dealer network. Before that, he served stints at GMAC and General Motors. Bartsch isn't alone in leaving Renault-Nissan recently. Ex-Renault COO Carlos Tavares took the top spot at Peugeot, Infiniti boss Johan de Nysschen left for Cadillac and Nissan executive vice president Andy Palmer took over at Aston Martin. Scroll down for the full press release from Infiniti. Feb. 17, 2015 Infiniti Motor Company announces leadership change at Infiniti Americas NASHVILLE - Infiniti Motor Company, Ltd. today announced a leadership change at Infiniti Americas aimed at growing the brand's presence in the U.S. Randy Parker is appointed Vice President, Infiniti Americas, effective immediately. He succeeds Michael Bartsch who will leave the company to pursue other interests. Most recently, Parker, 48, was Vice President, Nissan West Region, Nissan North America, Inc. "Randy has been a key contributor to the growth of Nissan in the United States," said Jose Munoz, chairman, Management Committee, Nissan North America and executive vice president, Nissan Motor Co., Ltd. "He has overseen strong growth for the Nissan brand in our western region, and we look forward to the skills that he will bring to Infiniti." "It is our pleasure to welcome Randy Parker to Infiniti," said Roland Krueger, president of Infiniti Motor Co., Ltd. "Randy will be responsible for accelerating Infiniti's progress in our largest worldwide market and driving our brand transformation as we execute an expanded product portfolio of premium luxury products." Most recently, Parker was responsible for regional marketing, distribution, dealer network development and financial controls for Nissan's largest U.S. regional operation.