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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Recharge Wrap-up: utility sells discounted Powerwall, Nissan-Renault builds 340K EVs

Vermont electric utility Green Mountain Power is selling discounted Tesla Powerwalls to its customers in hopes of balancing the grid. The battery packs would be used not just to help customers store renewable energy for home solar systems or as backup power, but also to occasionally discharge power back to the grid when needed. In addition to this decentralized energy storage being useful to customers, it also benefits the utility by taking demand off energy generating infrastructure during periods of peak demand. The pilot project will put 500 Tesla Powerwalls in customers' homes. Learn more at Green Car Reports, or in the story from Vermont Public Radio. Together, Nissan and Renault have built 340,000 electric cars. The allied Japanese and French automakers hit 100,000 EVs in July 2013, 200,000 in November 2014, and a quarter million in June of 2015. The Nissan Leaf, which first went on sale at the end of 2010, makes up the bulk of the EVs the Renault-Nissan Alliance has sold. Renault delivered its 50,000th Zoe EV in April 2016. Leaf sales have declined in the US in recent months, due at least in part to the anticipation of the Chevrolet Bolt and Tesla Model 3. Nissan, however, is expected to update the Leaf with a 200-mile driving range in the coming years. Read more at Green Car Reports. Students at the Bearys Institute of Technology (BIT) in Karnataka, India have built what they call the Hybrid Water Car. The car uses a system to electrolyze hydrogen from water and add it to the fuel for more efficient combustion. The system has been placed into a chopped up, lightweighted Maruti Omni. While the benefits of onboard hydrogen electrolyzers have been debated for some time, the BIT students don't plan to stop there, as their next project car will be fueled completely by hydrogen. Read more from Car and Bike. Facebook has hired Rich Heley away from Tesla. The former Tesla VP of Product Technology is making the move to the social media giant's new Building 8 research lab. Heley joined Tesla in November 2013 after working at Apple. Read more at Automotive News.

Nissan GT-R LM hobbled by 'very minor' issue during Sebring test

We're always going to have a soft spot for the Rolex 24 at Daytona. It marks the start of the endurance racing season, after all. But it's the endurance racing circus' three-hour drive south for the annual to-do at Sebring International Raceway that really sets our hearts aflutter. That's because Sebring is generally used by the biggest teams as a tune-up for June's 24 Hours of Le Mans. The Floridian race might only be half as long, but the sheer brutality of the racing surface makes it a great test of a racer's durability, hence why it's a popular stop on the way to France. As it turns out, it was the track's roughness that was the reason Nissan decided to piggyback on one of Audi's tests at the south Florida circuit, Autosport reports. But an issue "to do with the engine mounting" on the front-engined GT-R LM racer sidelined the team. "It was actually a very minor thing, but we just don't have a spare here," Technical Director Ben Bowlby told Autosport. "We've spent a lot of time at Austin, which is very smooth, so we wanted to come to a particularly harsh environment like Sebring." While it seems rather silly to test somewhere in an attempt to "accelerate the durability cycle" without packing a full complement of spares, the rough surface of Sebring has a tendency to wreak havoc with even the most reliable of parts. Nissan did manage to run a total of 68 laps over the course of two days, with drivers Marc Gene and Olivier Pla at the wheel. At present, Nissan won't be running the GT-R LM in the actual 12 Hours of Sebring – it's first race outing will instead be at the 6 Hours of Silverstone, running next month. Related Video: