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Renault splits into 5 businesses in drive to boost profit

  PARIS — French car maker Renault announced a major overhaul that will see it separate its activities in five businesses, deepen ties with China's Geely and spin off its electric vehicles unit through a stock market listing next year. At a long-awaited investor presentation on Tuesday, Renault said it targeted operating margins of 8% for 2025 and rising to more than 10% in 2030, from 5% expected this year. It also plans to reinstate dividends from 2023 after a three-year hiatus, and generate more than 2 billion euros of cash annually between 2023-25, growing to more than 3 billion euros in the following five years. An early mover in the electric car race, Renault has fallen behind newer, more agile rivals like Tesla. After needing emergency state cash during the COVID pandemic, the group is looking to extend on a turnaround following losses in 2019 and 2020, and increase the valuation of its different parts. But big question marks remain on its strained relationship with long-standing Japanese partner Nissan, as Renault looks for other outside investors for each of its divisions. The main plank of the car maker's strategy is separating its combustion engine business — which will partner with Geely in a 50-50 joint venture, also announced on Tuesday — from its electric vehicle unit, to be listed in the second half of next year. Nissan is expected to take a stake in the EV venture, codenamed "Ampere," alongside other investors, though Renault will keep a majority stake. Talks with Nissan have been dragging on, amid Japanese reservations about sharing technology with others, including a Chinese rival like Geely, sources have told Reuters. Shares in Renault fell 2% by 1254 GMT after earlier dipping more than 4% as it gave little detail on the state of play of the discussions with Nissan on the future of their partnership. Renault CEO Luca De Meo said the group wanted to give the alliance a strong future and a "new chance." But he also said that — as in a marriage — "it is important for us to have our own hobbies and our own life." The companies had initially set a Nov. 15 target to reach a deal, but no announcement is now expected on that date, according to people familiar with the talks. Aside from the Ampere EV unit and the combustion engine division, Renault will have an additional three businesses — the Alpine sports-car brand, financial services and new mobility and recycling activities.

Renault-Nissan has sold 200,000 EVs, claims 58 percent global share

The all-electric Renault Zoe sold 10,000 units during its first year on sale and the French automaker has sold a total of about 51,500 EVs since starting sales of its four-vehicle EV lineup in 2011. Renault's collection also includes the Twizy two-seater, the Fluence sedan and the Kangoo van – just look at the awesome concepts from 2009 in the gallery above. Throw in the fact that the Nissan Leaf has sold around 150,000 around the world and some sales of the e-NV200 delivery van, and we get to a banner headline for the Renault-Nissan Alliance: the companies have sold over 200,000 EVs since the Leaf went at sale in the end of 2010. The Alliance announced it crossed the 100,000 EV sales mark in July 2013, so we can calculate that the two companies are selling roughly 6,250 EVs a month, with the Leaf making up the bulk of that figure (the car is averaging around 3,000 units a month in the US alone). Nissan says that Leaf has cumulatively sold around 67,000 Leafs in the US, 46,500 in Japan and 31,000 in Europe. The 6,250 sales per month is a rough estimate, since the Alliance says its sales are up 20 percent this year compared to last. Still, all told, Renault-Nissan claims it has 58 percent of the global market share for EVs, and its battery-powered vehicles have driven four billion kilometers (2.48-billion miles), which has prevented 450 million kilograms of CO2 from entering the atmosphere. Who wants to bet when the 300,000 threshold will be crossed? Renault-Nissan Alliance sells its 200,000th electric vehicle Renault-Nissan EVs have driven 4 billion kilometers and enjoy 58% of zero-emission global market share Nissan LEAF remains best-selling EV ever; Renault led in Europe last month Alliance launches monthly video series introducing electric vehicle owners from around the world sharing their personal stories with their zero-emission car PARIS/YOKOHAMA (Nov. 26, 2014)-The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars. Together, Renault and Nissan EVs have driven approximately 4 billion zero-emission kilometers – enough to circle the earth 100,000 times. Renault-Nissan's EVs represent 200 million liters of fuel saved – enough to fill about 80 Olympic-sized swimming pools. Alliance EVs also represent 450 million kg of CO2 that has not been emitted while driving.

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?