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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan Sway displays the future of the compact hatch [w/videos]

Nissan is giving a glimpse at its future compact hatchback design with the Sway Concept at the 2015 Geneva Motor Show. The little, egg-shaped hatchback cribs styling elements from earlier show cars from the brand and mixes them together into an attractive five-door. Though, the company makes no mention of the model's powertrain. The Sway's most eye-arresting feature is its arching hood that leads to a deep, V-shaped grille similar to the Lannia Concept. The design element is flanked on both sides by boomerang-shaped LED headlights, and there's a splash of color from the orange accents under the air intakes. To draw the eye from front to rear, a crease flows over the fenders and then sweeps all the way back to the taillights. Nissan's floating roof motif also makes an appearance here, although it's not quite as obvious as on larger vehicles. As is common on show cars, the Sway has suicide doors with no B-pillar to let attendees in Switzerland have a good look inside. The interior appears to be an airy place to take a drive with a panoramic glass roof, and a windshield that rises up over the front occupants' heads. The driver gets a simple instrument cluster that's dominated by just two gauges, but there's a tablet at the center of the dashboard to provide extra info. According to Nissan, the whole point of the Sway's design is to take compact hatchback styling in a bolder direction. The first video below shows off even more angles, and the second has some of the brand's designers going in depth about the car's shape. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan rethinks the compact hatchback: Introducing the Sway Concept Bold design theme showcases new design language Edgy exterior matched by elegantly simple interior Created to bring fresh, high-end thinking to compact hatchback segment GENEVA – Innovative design and product planning gave birth to the Qashqai and Juke, two of the biggest automotive success stories in recent years. Now the company has applied the same radical thinking to one of the most important sectors of the market: the compact hatchback. Unveiled at the Geneva Show, the Sway is a glimpse at how a future generation of compact Nissan models might look if the company's striking new design language was applied to a European hatchback.

Nissan recalls 2015 Murano over ABS actuators

A problem discovered with its anti-lock brakes has prompted Nissan North America and the National Highway Traffic Safety Administration to issue a recall for the 2015 Murano crossover. The problem revolves around the actuators for the ABS, whose solenoid valves may be contaminated. That could, according to the recall notice below, cause the hydraulic brake pressure to either build up or drop completely, potentially destabilizing the vehicle and increasing the risk of a crash. The issue affects an estimated 9,614 units in the United States - plus another 116 in Puerto Rico and 839 in Canada - specifically those built between December 4, 2014, and March 17, 2015. The owners of those vehicles will need to take their Muranos in to their local dealers to have the ABS actuators inspected, and if necessary, replaced. The recall is slated to commence in early August, but in the meantime, dealers have been ordered to stop selling those vehicles affected until they can be attended to. Nissan spokesman Dan Passe confirmed to Autoblog that no accidents or injuries were reported to have resulted from the issue being addressed. At the same time, Nissan has also announced a second, much smaller recall for another of its crossover models. This one affects the 2015 Rogue Select – specifically those manufactured between November 17, 2014, and December 12, 2014, and fitted with 17-inch wheels. That, according to NHTSA, amounts to just 110 units, whose tires may be incorrectly labeled. To fix it, Nissan will be sending owners new labels with the correct payload information in compliance with federal regulations. Related Video: RECALL Subject : ABS Actuator may Malfunction Report Receipt Date: JUN 10, 2015 NHTSA Campaign Number: 15V364000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 9,614 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2015 Murano vehicles manufactured December 4, 2014, to March 17, 2015. These vehicles are equipped with Anti-Lock Braking System (ABS) actuators which may have contamination in the solenoid valves, potentially affecting the valves' ability to completely close and allow a build up of hydraulic brake pressure, or fully open and allow the hydraulic brake pressure to completely drop.