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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

New allegations against Ghosn concern payments to Saudi businessman

BEIJING – Fresh misconduct allegations brought by Tokyo prosecutors against ousted Nissan Chairman Carlos Ghosn center on the use of company funds to pay a Saudi businessman who is believed to have helped him out of financial difficulties, two company sources with knowledge of the matter said. Prosecutors arrested Ghosn for a third time on Friday, accusing him of aggravated breach of trust in transferring personal investment losses to the automaker. The prosecutors' statement said they believe that around October 2008, Ghosn was trying to deal with losses on paper of 1.85 billion yen ($16.6 million) incurred on a swap contract he had with a bank which it did not name. A person helped arrange a letter of credit for Ghosn and a company run by the person later received $14.7 million in Nissan funds in four installments between 2009 and 2012, the statement said, adding that the payments were made in Ghosn's and the person's interests. "By doing so, (Ghosn) behaved in a way that breached trust, and inflicted damage on the property of Nissan," the statement said. The statement also said Ghosn had earlier sought to have Nissan shoulder the appraisal losses directly. According to the Nissan sources who have knowledge of the company's probe into its former chief, the person who helped Ghosn is Khaled Al-Juffali, vice chairman of one of Saudi Arabia's largest conglomerates, E. A. Juffali and Brothers, and a member of the board at the Saudi Arabian Monetary Authority. He is also majority owner of a company called Al-Dahana which owns half of a regional joint venture called Nissan Gulf with the other half held by a wholly owned unit of Nissan Motor. Sheikh Khaled Juffali has no comment on this subject, according to an emailed statement from E. A. Juffali and Brothers. Ghosn's Tokyo-based lawyer, Motonari Otsuru, was unavailable for comment on this article, according to a person who answered the phone at his law office. A representative for the Ghosn family declined to comment. Other media have said Ghosn has through a lawyer denied that he shifted losses to Nissan and has told investigators that the four payments were for legitimate business purposes, including a reward for handling problems at Nissan dealers in Saudi Arabia. Tokyo prosecutors declined to comment. Asked about Ghosn's reported comments, a Nissan spokesman said: "We cannot comment on matters related to Ghosn's arrest for breach of trust.

Renault's push for more affordable EVs has global implications

The Renault K-ZE is a small electric car that signals a big change in how the French automaker plans on bringing electric vehicles to the masses. Set to go on sale in China beginning in 2019, the K-ZE is meant to have the design of a sport-utility vehicle, but it's on a supermini-sized frame. While it's set to arrive in Europe by 2021, this petite EV could eventually impact electric sales here in the U.S., too. That's because Nissan, maker of the Leaf EV, is part of the Renault-Nissan-Mitsubishi Alliance, a three-pronged automaker with a huge global presence. In China, however, the Renault brand has been absent from the country's booming market for electric vehicles — driven in large part by government mandates to combat air pollution by promoting cleaner, zero-emission cars and trucks in cities. Speaking ahead of the K-ZE's debut this week at the 2018 Paris Motor Show, Carlos Ghosn, the chairman and CEO of Group Renault, stated the company "was a pioneer and is the European leader in electric vehicles." To this, he added the K-ZE is meant to have global reach and bring costs down for the consumer. "We are introducing Renault K-ZE, an affordable, urban, SUV-inspired electric model combining the best of Groupe Renault: our leadership in EV, our expertise in affordable vehicles and in forging strong partnerships," said Ghosn. In China, the K-ZE will be manufactured as part of a joint partnership in cooperation with Renault, Nissan and the Chinese automobile firm Dongfeng Motor Group. The range of the K-ZE is expected to be about 150 miles per charge, or roughly the current range in the 2018 Leaf EV. Except the K-ZE is almost three feet shorter than the Leaf, which means Renault is getting a lot more range from a smaller and lighter amount of batteries. While a car this size would be too small for the U.S. market, the technology beneath this teeny hatchback/SUV is certain to make an appearance here in the years ahead. At the 2018 Geneva Motor Show, Nissan provided a hint of its future European EV plans, courtesy of the IMx Kuro Concept. This edgy-looking electric crossover is a good indication as to the design direction of Nissan's next range of electric crossovers and SUVs over the next 3-5 years — look for the design and tech to similarly migrate stateside.