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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

The Scoot Quad is Nissan's small step toward EV car sharing

Halfway up Laguna Street, the panic set in. I might not make it up this hill. With my foot depressed all the way to the floor, I sucked in my stomach and started to pray. Yet again, I found myself in an unconventional way to get around on four wheels – but this time, I was on my own, and behind the wheel. Meet the Scoot Quad, aka Nissan New Mobility Concept, aka Renault Twizy. The many aliases reflect the path of descent from its development as a quirky French electric vehicle to its proliferation as a model for car sharing. The Quad resides in San Francisco as part of the Scoot fleet of shared electric vehicles and it's most certainly not for sale. As the line blurs between those who share cars for personal reasons and those who use them for business purposes, Scoot and Nissan came to an agreement in which a small number of New Mobility Concepts would join the Scoot fleet – which currently includes over 300 motorbikes. The added value of Scoot is the capacity for one-way rentals around the city, as well as a dedicated network of charging stations. "We think it's just the best way to get around the city for everyone," said Scoot fleet vice president Mike Waltman, explaining how 10 New Mobility Concepts made their way to San Francisco. Charging time is about four hours on a Level Two charger, made possible through Scoot's network of stations around the city. The one-plus-one Twizy has been in production since 2012 and on sale in certain overseas markets, but it's entirely new for the United States, and it wears the Nissan badge here – kind of. No major changes were made to the Twizy when it became the New Mobility Concept, and similarly none were made in its "transformation" to the Quad. It sports the same insectile shape and the rear profile of a top hat, as well as an identical powertrain: a 13-kilowatt motor that produces 17 horsepower, routed to the rear wheels through a single-speed automatic transmission. Charging time is about four hours on a Level Two charger, made possible through Scoot's network of stations around the city. Its top speed is 50 miles per hour, but Nissan installed a governor at 25 mph to conform to US low-speed vehicle requirements. New Scoot members are required to successfully pass an exam before beginning to use the service, so that was my first order of business. After spending about 35 minutes going through a series of informational videos on the Scoot app, as any new member would do, I was ready to ride Scoot motorcycles.

Nissan sees old Leaf batteries working for stationary energy

Nissan will start working with a Silicon Valley-based company to further explore creating a market in which old Leaf electric-vehicle batteries can be reused for stationary energy storage. In fact, the Japanese automaker will deploy its first network of old Leaf batteries for electricity storage at one lucky Nissan facility this summer. No, we don't know where that facility is either. The Santa Clara, CA-based Green Charge Networks will be a partner in the project. The concept of the "second-life" lithium-ion battery program involves finding ways to reuse batteries that have outserved their usefulness providing power to Leaf EVs. In this project's case, "multiple" Leaf batteries will be linked to provide power during mid-day peak energy demand, when electricity is at its most expensive. Nissan's done these kind of things before, although, as is the case here, they've always been pilot projects. In fact, the Nissan 4R ("Reuse, Resell, Refabricate and Recycle") team that's working with Green Charge Network is actually a joint-venture Nissan formed with Sumitomo Corp. in 2010. Since then, Nissan has sold more than 178,000 Leaf EVs, giving the company a solid inventory of older lithium-ion batteries to work with in the coming years. Take a look at Nissan's press release below. Nissan and 4R Energy partner with Green Charge Networks for commercial energy storage featuring second-life electric vehicle batteries Partnership enables commercial use of second-life lithium-ion vehicle batteries SANTA CLARA, Calif. – Nissan Motor Company and Green Charge Networks, the largest provider of commercial energy storage, have joined forces to deploy second-life lithium-ion vehicle batteries for stationary commercial energy storage in the U.S. and international markets. With more than 178,000 sales since its launch in late 2010, Nissan LEAF is the world's top-selling electric vehicle. As part of the company's commitment to sustainability and reducing greenhouse gas emissions, Nissan has conducted multiple research projects in Japan, the U.S. and Europe to use LEAF batteries outside the vehicle through 4R Energy, a joint-venture with Sumitomo Corp. formed in 2010. In a new stationary storage application powered by Green Charge's intelligent software and Power Efficiency Agreement™, the second-life energy storage unit has a cost advantage over traditional units, opening up new markets where incentive programs are currently not offered.