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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Nissan introduces new Lannia sedan in China [w/videos]

Take a good look at the vehicle you see here, because you may never see it again. That's because it was designed specifically for the Chinese market and is not likely to ever be exported far beyond its borders. It's called the Nissan Lannia, and it's the production version of the Friend-Me concept showcased two years ago in Shanghai and the Lannia concept unveiled in Beijing last year. It's a sedan targeted specifically at trendsetting Chinese buyers in their 20s and 30s, designed and developed locally by Nissan Design China and unveiled at the Shanghai Motor Show. The styling bears many hallmarks of the Japanese automaker's latest design language, particularly up front with its V-shaped grille treatment and sharply shaped headlights. The C-pillar looks signature Nissan as well, but leads to what looks like rather ungainly rear proportions somewhat disguised by dynamic styling elements. Details remain few and far between, but you can bet it packs a small engine driving the front wheels through a continuously variable transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the All-New Nissan Lannia April 20 – Shanghai – Nissan unveiled the all-new Lannia at Auto Shanghai 2015 on Monday, a culmination of vision taking the car from concept to reality. Two years ago in Shanghai, Nissan introduced the Friend-Me Concept, followed by the Lannia Concept in 2014 at the Beijing Motor Show, and Lannia is the tangible expression of the company's commitment to China. Building on Nissan's longstanding success in the sedan market, it's the first product developed and designed for young Chinese generations, especially those in their 20s and 30s, seen as the nation's trendsetters. "Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation," says Titus Liu, Creative Design Manager at Nissan Design China. "They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us." Design and development was led by Nissan Design China, backed by the Nissan Global Design Center. Lannia's styling speaks to rising Chinese who want to set themselves apart as both edgy and sophisticated, resulting in a stylish new look for a sedan that goes against conventions.