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2015 Nissan Micra Cup First Drive [w/video]
Thu, May 14 2015A light mist falls on the Circuit Mont-Tremblant. Looming gray skies threaten that more wetness is in store. I'm already nervous about scooting a tiny Nissan around a challenging course in rural Quebec. This damp chill isn't helping. It's an unlikely day to drive an improbable racecar: the Nissan Micra, one of the smallest and cheapest cars sold in Canada. Luckily, the weather and my trepidation ease up. Laps around this gorgeous road course prove to be a lot of fun. The Micra isn't a bad little car, and racing them, well, that sounds like a riot. Nissan is using the time-tested tool of motorsports to raise the profile of its new subcompact with the Micra Cup, a spec series that launches with a pair of races the weekend of May 22-24. It will be followed by five more weekend doubleheaders through the summer and into the fall, including a support race before Formula One's Canadian Grand Prix in June. The investment for Nissan is low, and the six races will all be run in Quebec, a province with a European level of motorsports fervor. Despite the damp conditions, I'm eager for my turn to wheel the diminutive Micra around the Circuit Mont-Tremblant, a 15-turn, 2.65-mile course nestled in the Laurentian Mountains of Quebec. Don't be fooled by the idyllic setting, Mont-Tremblant hosted F1 grands prix in 1968 and 1970, Can-Am and Trans-Am races in the 1960s and 70s, and a Champ Car race as recently as 2007. Racing trim suits the Micra, and the car looks snappy dressed in red, white, and gray livery. I climb into the cabin and strap into the racing harness. It's easy to get comfortable in this basic interior. Nerves steadied, I grip the steering wheel, ease the Micra into first gear, let out the clutch, then shift to second and exit the pit lane. Thankfully I'm not the first guy to get out on the track in this car, so the tires are warm. The rain has stopped, but I'm cautious at first. The track surface is still a little slick, and the front-wheel-drive Micra's rear tires can easily come unbuttoned. As I lap the circuit, my confidence grows. My helpful instructor flashes three and four fingers from the passenger seat to indicate the gear I should be in, and then urges me to floor it in open areas. He's more confident than I am, but as I dart around the track, the adrenaline starts flowing. My peak speed is maybe 93 miles per hour, but that's not the point.
Nissan To Buy Mitsubishi For $2.2B | Autoblog Minute
Fri, May 13 2016Nissan confirmed this week that it would take a controlling interest in troubled Japanese automaker Mitsubishi. Nissan will buy 34% of Mitsubishi for $2.2B. Mitsubishi Nissan Autoblog Minute Videos Original Video
Nissan didn't have much say in merger talks, but it had what FCA wanted
Fri, Jun 7 2019TOKYO — Nissan wasn't consulted on the proposed merger between its alliance partner Renault and Fiat Chrysler, but the Japanese automaker's reluctance to go along may have helped bring about the surprise collapse of the talks. While Nissan Motor Co. had a weaker bargaining position from the start, with its financial performance crumbling after the arrest last year of its star executive Carlos Ghosn, it still had as its crown jewel the technology of electric vehicles and hybrids that Fiat Chrysler wanted. The board of Renault, meeting Thursday, didn't get as far as voting on the proposal, announced last week, which would have created the world's third biggest automaker, trailing only Volkswagen AG of Germany and Japan's Toyota Motor Corp. When the French government, Renault's top shareholder with a 15% stake, asked for more time to convince Nissan, Fiat Chrysler Chairman John Elkann abruptly withdrew the offer. Although analysts say reviving the talks isn't out of the question, they say trust among the players appears to have been broken. "The other companies made the mistake of underestimating Nissan's determination to say, 'No,' " said Katsuya Takeuchi, senior analyst at Mitsubishi UFJ Morgan Stanley Securities in Tokyo. The Note, an electric car with a small gas engine to charge its battery, was Japan's No. 1 selling car, the first time in 50 years that a Nissan beat Toyota and Honda. Renault and Fiat Chrysler highlighted possible synergies that come from sharing parts and research costs as the benefits of the merger. But what Fiat Chrysler lacks and really wanted was what's called in the industry "electrification technology," Takeuchi said. With emissions regulations getting stricter around the world, having such technology is crucial. Yokohama-based Nissan makes the world's best-selling electric car Leaf. Its Note, an electric car equipped with a small gas engine to charge its battery, was Japan's No. 1 selling car for the fiscal year through March, the first time in 50 years that a Nissan model beat Toyota and Honda Motor Co. for that title. Nissan is also a leader in autonomous-driving technology, another area all the automakers are trying to innovate. "Although Nissan had no say, its cautionary stance on the merger ended up being very meaningful," Takeuchi said.
