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2014 Nissan Leaf price climbs $180 to $28,980*, Ghosn predicts sales doubling

A year ago, Nissan changed the fortunes of its all-electric Leaf in the US market by lopping a serious $6,400 off of the price. The entry-level 2012 Leaf started at $35,200, and the 2013 Leaf S instantly became a much better deal since it started at $28,800. For 2014, the trend is in the opposite direction, but only just. The 2014 Leaf S will start at $28,980. The other two trim levels will start at $32,000 for the SV and $35,020 for the SL. Oh well, we can't get a $6k drop every year, can we? What do you get for your extra $180? Well, as described in July, the 2014 model has the rear camera as standard and there is an available voice command navigation system and text message reader. We've got the full specification breakdown and pricing press release below. We doubt the small extra cost will do much to dent the Leaf's current sales upswing. December 2013 was the EV's best sales month ever, and a grand total of 22,610 units in 2013. That's more EVs than Nissan sold in 2011 and 2012 put together. Nissan CEO Carlos Ghosn said earlier today that he thinks US Leaf sales will double, but didn't say when. "We are now on a trend of 3,000 cars a month in the US, which is about 36,000 cars" a year, Ghosn told Automotive News. "The next step is moving up to 4,000 a month, which is going to be approximately 50,000." The prices listed above do not include Nissan's $850 destination fee, but all Leaf EVs can qualify for the $7,500 federal income tax credit, as well as state and local incentives in some areas. NISSAN ANNOUNCES U.S. PRICING FOR 2014 LEAF™ NASHVILLE, Tenn. (January 8, 2014) – Nissan today announced U.S. pricing for the 2014 Nissan LEAF™, which is on sale now at Nissan dealers nationwide. The 100 percent electric LEAF continues to offer outstanding value, with prices comparable to similar gasoline-powered vehicles after applicable tax credits. Sales of the zero emission LEAF in the U.S. and around the world set all-time records in 2013. The 2014 Nissan LEAF is available in three trim levels: LEAF S, SV and SL, along with option packages offering advanced systems such as Around View® Monitor and 7-speaker Bose® audio. Enhancements for 2014 include the addition of the RearView Monitor as standard equipment on all models (previously part of the Charge Package) and one new exterior color – Gun Metallic (seven total available colors).

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.