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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Recharge Wrap-up: EV taxis in Amsterdam, Montreal's electric carsharing goals

Amsterdam has become the electric taxi capital of the world. Taxi Electric, TCA, and Connexxion each operate electric cabs around the city, including 170 Nissan Leaf and e-NV200 taxis. Taxi Electric started with three Nissan Leafs in 2011, and the idea has caught on. Businesses are saving money on fuel and maintenance, garnering attention and new clients for themselves and doing their part to help reduce emissions and improve local air quality. The city of Amsterdam hopes to be emissions-free by 2025, and is building more and more charging stations to this end. This helps make the city the perfect home for the electric cabs. See the video above and read more from Nissan. Montreal is calling for a large electric carsharing program. Mayor Denis Coderre says that he'd like the city to be seen as a leader in electric transportation. His vision includes a carsharing program of 250 electric vehicles by next spring, growing to 1,000 EVs by 2020. This would help Montreal reach its goal of cutting the city's greenhouse gas emissions by a third over the next five years. The city also wants to build new charging infrastructure to make the carsharing plan, as well as individual EV ownership, easier to achieve. Currently, carsharing group Communauto operates a fleet of 40 EVs in Montreal. Read more at Treehugger. Enterprise Carshare has joined the nonprofit CarSharing Association. The car rental company's carsharing business made the announcement at the 2015 International Car Rental Show, during a session called "The Convergence of Car Sharing and Car Rental." "Enterprise CarShare is a well-established player in the industry and we're glad to have their help in expanding support for sustainable urban mobility in communities around the world," says CarSharing Association Executive Director Alan Woodland. Read more from Enterprise in the press release below. Enterprise CarShare Joining CarSharing Association LAS VEGAS (April 15, 2015) – Enterprise CarShare formally announced yesterday – at the 2015 International Car Rental Show – that it has joined the CarSharing Association, a not-for-profit organization committed to advancing cooperation between urban mobility providers, cities and public transit. The announcement was made during a Car Rental Show session titled, "The Convergence of Car Sharing and Car Rental," which highlighted the important role that the car rental industry plays in the evolution of urban mobility.

Recharge Wrap-up: Fiat 500X emissions, Japan EV sales down

The Fiat 500X exceeds EU emissions limits, according to environmental lobby group DUH. In dyno tests, DUH found NOx emissions in the diesel-powered 500X to be 11 to 20 times the limit with a warm engine, but closer to the limit with a cold engine. Testing of vehicles from Fiat and other automakers "point towards defeat devices," says DUH campaigner Axel Friedrich. Fiat Chrysler Automobiles (FCA) offered no comment in response to the accusations. Read more from Reuters. A UK study finds that about 20 percent of the benefits from fuel efficient vehicles are negated by a tendency for people to drive them more. The study, which covers the years 1970 to 2011, finds a significant "rebound effect," when consumers use more of a cheaper energy source. It suggests these drivers drive more not because of the fuel efficiency, but because of the lower operating costs. "Until now, we didn't know the size of this effect for British motoring," says Dr. Lee Stapleton, Research Fellow for the University of Sussex Centre on Innovation and Energy Demand. "We found evidence of a significant, long-term rebound and expect our results to be of interest for public policy." Read more at Green Car Congress. Japanese EV sales have declined for the first time ever. Sales of electric vehicles slid 22 percent in 2015, leaving them at the same levels as 2012. Low gasoline prices are to blame, as well as the late arrival of the updated Nissan Leaf, which caused potential customers to hold off on their purchase. This allowed the Mitsubishi Outlander PHEV to take the lead as Japan's best selling EV. The Toyota Prius Plug-In came in third place in EV sales, with the BMW i3 close on its heels. Read more from EV Sales. Featured Gallery 2016 Fiat 500X: First Drive View 34 Photos Related Gallery Mitsubishi Outlander PHEV Concept-S: Paris 2014 View 12 Photos News Source: Reuters, Green Car Congress, EV SalesImage Credit: Copyright 2016 Drew Phillips / AOL Green Fiat Mitsubishi Nissan Emissions Fuel Efficiency Electric recharge wrapup