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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Car technology I'm thankful and unthankful for

The past few years have seen a surge of tech features in new vehicles — everything from cloud-based content to semi-autonomous driving. While some of it makes the driving experience better, not all tech is useful or well thought out. Automakers who are adept at drivetrains, ride quality and in-cabin comforts often fail at infotainment interfaces and connectivity. From testing dozens of vehicles each year and in the spirit of gratitude, here are three car tech features I'm thankful — and a trio I could live without. Thanks Connected search: This seems like a no-brainer since everyone already has it on their smartphones, but not all automakers include it in the dashboard and as part of their nav systems. The best ones, such as Toyota Entune, leverage a driver's connected device to search for a range of services and don't charge a subscription or require a separate data plan for the car. I also like how systems like Chrysler Uconnect use Yelp or other apps to find everything from coffee to gas stations and allow searching via voice recognition. Apple CarPlay and Android Auto: It took two of the largest tech companies to get in-dash infotainment right. While they have their disadvantages (you're forced to use Apple Maps with CarPlay, for example), the two smartphone-integration platforms make it easier and safer to use their respective native apps for phoning, messaging, music and more behind the wheel by transferring a familiar UI to the dashboard — with no subscription required. Heated seats and steering wheels: I really appreciate these simple but pleasant features come wintertime. It's easy to get spoiled by bun-warmers on frosty mornings and using a heated steering wheel to warm the cold hands. I recently tested a 2018 Mercedes-Benz E400 Coupe that also had heated armrest that added to a cozy luxury experience. Bonus points for brands like Buick that allow setting seat heaters to turn on when the engine is remotely started. No thanks Automaker infotainment systems: Automakers have probably poured millions into creating their own infotainment systems, with the result largely being frustration on the part of most car owners. And Apple CarPlay and Android Auto coming along to make them obsolete. While some automaker systems, such as Toyota Entune and FCA's Uconnect, are easy and intuitive to use, it seems that high-end systems (I'm looking at you BMW iDrive and Mercedes-Benz COMAND) are the most difficult.

Next Nissan Z could be more like original 240

The current Nissan 370Z is six years old, meaning a replacement is on the horizon. But what will the next Z car be? In an interview at last weekend's 24 Hours of Le Mans, Nissan Chief Creative Office Shiro Nakamura revealed that one idea for the next-generation Z could see it move down market, closer to the original 240Z or the 1999 Concept Z. "We would like to do something ... more practical and appealing to younger customers." – Shiro Nakamura "We are studying a couple of different concepts. Because the sports car market is becoming smaller globally," said Nakamura, "We would like to do something, I personally think, is more [in the] original concept of Z, which is ... more practical and appealing to younger customers." The original 1969 240Z, sold under the Datsun nameplate, became an icon thanks to a combination of attractive styling, reasonable performance, and affordable price. In 1970, a new 240Z went for less than $3,600 at the dealer, although high demand resulted in early resale values above retail. In the US, the 240Z begat the 280Z in 1975. Subsequent versions grew in numerical name and performance, but that trend has an end point. The future path may be to reverse course, jokes Nakamura. "We are questioning ourselves in repeating the 350, 370. We don't want to create 390Z, right?" While Nissan is working on the next Z, the bad news is that the IDx is confirmed dead. First shown at the 2013 Tokyo Motor Show, the IDx concept was a vision of an affordable, four-seat sports car like original Nissan/Datsun 510. "I think IDx will not be produced," said Nakamura, before continuing to say that the Z could fill that role. Don't expect a Mazda MX-5 Miata or Subaru BRZ/Scion FR-S clone. When asked specifically about the MX-5, the Nissan designer stated "We may not necessarily go into the same category. Personally I see other options that are very interesting. We want to do something the same as this, unique," he said, referencing a picture of the GTR-LM racecar on the wall. As for timing, we couldn't get any specifics. And the chances of the Z moving down market aren't even certain. "We still need time to finalize this," said the Nissan chief designer, "I mean, we have a couple of ideas." Related Video: