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Nissan releases official Maxima images following Super Bowl ad [w/video]

Following up on an all-too-brief glimpse during its 2015 Super Bowl ad, Nissan has released a pair of official images giving us a closer look at its heavily redesigned 2016 Maxima. The full-size sedan will make its official debut at the 2015 New York Auto Show, and it will do so wearing sheet metal that's been heavily influenced by the latest Murano crossover. A floating roof, aggressive beltline and swooping rear end all contribute to a dramatically different sedan than the one being replaced. It's a big car, this, but it appears very muscular from the angles that we have. You can check out the images Nissan has released up top, and if you happened to miss the car's appearance in the company's With Dad Super Bowl ad, we've embedded it below. Have a look.

Nissan cooks up throwback livery for Le Mans

Nissan may not have won the overall 24 Hours of Le Mans before – Mazda remains the only Japanese automaker to have done so – but when it returns to Le Mans this year, it will be armed with other bragging rights. And it's that past accomplishment that Nissan is celebrating with this throwback livery. Twenty-five years ago, Mark Blundell set a blistering qualifying lap in the No. 24 Nissan R90CK, lapping La Sarthe in 3:27.020. That was enough to put the Datsun on pole for the race, and though it never made it to the finish line, it set a record that stands to this day when it hit 227 miles per hour on the Mulsanne straight – even with the chicanes in place. That car wore a blue livery with white and red that still holds a place of honor in the hearts of racing fans. So to mark its return to Le Mans a quarter century later, Nissan is decking out its new GT-R LM Nismo in a tribute livery that will be worn by the third entry the company will be fielding in the race. Nissan celebrates 1990 pole lap of Le Mans with retro livery for LM P1 car LE MANS, France – Nissan today revealed a very special livery that will feature on the No.21 Nissan GT-R LM NISMO at Le Mans. Exactly 25 years ago, at the peak of the Group C era, Mark Blundell put the Nissan R90CK on pole position with a stunning 3:27.020 lap of the Le Mans circuit. The No.21 Nissan GT-R LM NISMO is Nissan's third LM P1 car that will be raced by current Super GT Champion Tsugio Matsuda (JAP) and two winners of GT Academy, Lucas Ordonez (ESP) and Mark Shulzhitskiy (RUS). The No.24 Nissan R90CK will also appear at Le Mans in a special parade to mark the anniversary of the pole lap in the hands of the man who took it to the top of the tables 25 years ago, Mark Blundell. The 1100bhp car may not reach speeds of 366 km/h (227 mph) as it did in 1990, but it is certain to grab everyone's attention. "That lap of Le Mans is certainly a very fond memory for me," said Blundell. "It was one of those moments where time stood still and everything went perfectly. You remember those moments, as they don't happen all that often. It's great to see Nissan celebrating that time with the retro livery on the #21 Nissan GT-R LM NISMO. I can't wait to see it on track at Le Mans." "Our racing heritage is hugely important to us," said Darren Cox, Global Head of Brand, Marketing & Sales, NISMO.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.