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Nissan heading to Le Mans with 1,250-hp GT-R LM Nismo [w/videos]

Endurance racing faced a pivotal year in 2012. The FIA and the ACO had just come together to form the new World Endurance Championship when Peugeot announced it was shuttering its team, leaving only one manufacturer to contest the top LMP1 class of the nascent series. Fortunately Toyota was able to advance its program to join Audi in the WEC and at the 24 Hours of Le Mans. Two seasons later Porsche joined the fight, and now Nissan has formally announced its return to Le Mans as well. Revealed in Nissan's With Dad spot during the Super Bowl, the Japanese automaker is set to join the grid with the innovative GT-R LM Nismo you see here. It's a hybrid just like the challengers from Audi, Porsche and Toyota, but instead of a mid-engine/rear-drive setup, Nissan's oddball challenger places its engine in the front, driving the front wheels. The 3.0-liter twin-turbocharged V6 is mated to a five-speed sequential gearbox and produces upwards of 550 horsepower on its own, but is mated to an electric Energy Recovery System that kicks in over 700 additional horses for a combined hybrid output exceeding 1,250 hp. That could make Nissan's the most powerful LMP1 on the grid, while still complying with the fuel flow limits outlined in the rulebook that gives participating constructors the latitude to toy with different configurations. Both powertrain components are mounted under the long nose of the oddly styled prototype, behind the canopy of the rearward cockpit that may give it a similar profile to the DeltaWing prototype and subsequent ZEOD RC. But the unconventional GT-R LM Nismo is also innovative in its own way. The front-drive configuration means that the Nissan prototype actually has wider tires up front than in the back, and also allowed for a drastically different approach to aerodynamics. Instead of testing it out at a handful of events in its first season, with the GT-R LM, Nissan will contest the full 2015 FIA World Endurance Championship, starting with the 6 Hours of Silverstone in April and including the 24 Hours of Le Mans in June.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.