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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan Friend-Me Concept is cooler than its name

Here is the Nissan Friend-Me, a swoopy - and let us emphasize that word "swoopy" - sedan-with-a-hatchback developed specifically for Chinese youth in their mid-twenties, the ones born in the '80s mainly bereft of siblings due to China's one-child policy. The exterior is meant to be most imposing at night, when Nissan figures these single children will be getting together with their friends. The sheetmetal looks like it was shaped by waves, and the details like lighting and vent openings could have been penned on Krypton.
The real show is inside, where peers are made equal and can interact with one another via the "oracle stone." The concept is that instead of a driver and three passengers, everyone gets access to the same information and the ability to alter the ambiance of the car - dash readouts are provided for all of the occupants, and anyone can move content from their phones to the in-car screens to be shared throughout. As Nissan says, it's the end of anyone being a "music dictator."
Designed by Nissan Design China for a specific market-within-a-market estimated to contain 240 million potential buyers, Nissan says the wishes of these customers and the ideas in this car could shape automotive offerings for decades to come. So read all about it in the press release below and take some long virtual looks in the galleries of high-res photos.

2015 Nissan Murano could have been a lot more boring to look at

When it debuted at the 2014 New York Auto Show, the third-generation Nissan Murano wowed us more than just about any other car on hand (that's sort of why we handed it an Editors' Choice for the NYIAS). It's sharp, aggressive design was a dramatic departure from the smoother styling of the second-gen CUV, although it wasn't too polarizing. Most importantly, though, it was a vehicle with actual design presence - you want to see it from every angle, all of which draw your eye with something new.
Of course, settling on the design for a new vehicle is far from a straightforward process. While a design might take shape on a designer's drafting table, there are a huge number of steps it needs to get through before making it to an auto show stage or to your local dealer. According to Nissan engineer Chris Reed, those steps very nearly curtailed the Murano's design before the first die was even cast.
Reed has a full account of this sharp design's trials and tribulations in a must-read story from Ward's.