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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan Zeod RC crash test looks like crushing the tip on a pencil

Nissan has already showed us the 1.5-liter, three-cylinder engine 400 horsepower and 280 pound-feet of torque, augmented by an electric motor, that sits in back of the ZEOD RC headed for the 24 Hours of Le Mans. At the ZEOD RC's other end is a carbon fiber crash structure that has to be tested against an immovable object, and Nissan has seen fit to show us that, too.
You know what to expect if you've seen a crash test before, but the really pointy nose on this car reminds us of a Faber Castell HB pencil being sent to its death. Better yet, it's in slow motion, and you can watch it below.

'Charge lock' on Nissan Leaf doesn't actually prevent cable theft

Is it a feature or a bug? According to AutoblogGreen reader Francois Viau, the locking mechanism that holds the 110V trickle charge cable to his Nissan Leaf is too weak, and that's a problem. That's because while he thought the cable was locked to his car during a charge session at work, someone stole the cable, and it cost him $2,200 to replace it (in Canadian dollars, from the Nissan dealer). To see just how easy it is to unlock the mechanism, Viau had a "small assistant" jimmy it open with a plastic comb on video (watch it below). "The charge lock feature on Nissan Leaf is not intended to prevent theft of the charging cordset." – Brian Brockman We wondered if this was a common problem and, through the magic of Facebook, we had AutoblogGreen reader Phil Tipper try it out on his 2013 SL Leaf. He said he used an insulated handle flat screwdriver and was not able to defeat the lock. "I admit that I didn't want to force the mechanism for fear of breaking it, it didn't look like that kid used much force at all," he said. "Maybe this guy's mechanism was damaged in the theft and now it's very easy to trip the lock out of the way." Fifty percent of a sample size of two isn't a reliable metric, but if you're worried about locking your cable in place, you can see some of Viau's anti-theft solutions here (in French, with pictures). Turns out, though, that the white plastic bit that prevents the cable handle from working during a charge isn't really an anti-theft device. Brian Brockman, senior manager of corporate communications for Nissan North America, told AutoblogGreen that, "The charge lock feature on Nissan Leaf is not intended to prevent theft of the charging cordset. It is designed to discourage someone from unplugging the vehicle while a charging session is in progress. The trickle charge cable features a small hole in the release button to allow the owner to insert a lock to reduce the chance of theft." So, now you know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.